View Ads of Last 6 Months on LinkedIn

by Debajyoti Banerjee | Updated on: Nov 2, 2019 | Social Media | 2 comments

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As you know, LinkedIn is the most important professional networking website globally. In the last few years, LinkedIn has made several efforts to make it more like a social media networking space, in addition to the professional networking aspect. After achieving their goal to a certain extent, they are now looking at ways to monetize this growth with ad revenue. They have added a new feature to their ad space that will help advertisers view ads of the last 6 months through their profiles.

The ‘Ads’ tab will help advertisers check out sponsored content of the last 6 months in order to gain insights about ad campaigns run globally. For the clicks that you make on the ‘Ads’ tab to check out the ads, advertisers will not be charged. Similarly, these clicks will not make an appearance on the ad campaign report. This feature is clearly aimed at bringing about a degree of transparency and safety.

Digital marketers who use LinkedIn for their brands can draw some benefit from this move. For example, you can learn why some ads worked and some didn’t. Of course, you will not be able to check out how the ads were targeted. You will also not know how much a company had to spend to buy those ads! You will only get to view the ads as they appeared on LinkedIn. If you are an optimist, you will find positives in this, I’m sure!

This is not the end though. LinkedIn has assured advertisers that many more features will be added in due course so that advertisers find this networking site more transparent. These features will also help them study the pattern of success with ads on LinkedIn. As of now, the ‘Ads’ tab is yet to roll out completely and will do so in the next couple of weeks for users across the globe.

Here’s what LinkedIn has to say about the new feature:

At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.

Tags: linkedin | linkedin ads

Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

2 Comments

Vitor on June 21, 2019 at 6:53 pm

Here in the company we are starting with linkedin ads and we are having a good start back with this new source of traffic
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- Debajyoti Banerjee on February 15, 2021 at 8:11 am
  
  That’s great to hear that LinkedIn ads are working well for you. But still somehow I feel LinkedIn ads are costlier than Google or Facebook, though the lead quality is pretty good.
  Reply