There is an ad campaign started off by Yelp which wants to bring a very alarming practice in sharp focus. The campaign is directed at the...
Is Google Unfair in Ranking Content?
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search rankings
Brace for Unstable Ranking after Site Merging or Splitting
Introduction How to deal with unstable rankings after merging or splitting a website? There are times when you want to merge two or more websites...
Google says Ranking Fluctuations on New Content is Normal
At a Google Webmaster’s online hangout, a user asked Google’s John Mueller what he thinks about the ranking fluctuations when new content is...
Move from HTTP to HTTPS: Move towards A Secured Domain
Unlock the Benefits of HTTPS and Boost Your Online Security A few years ago, it was common for websites to only use HTTP. However, in today's online...
The Importance of Prioritizing SEO Tasks
The life of an SEO professional is difficult. And busy! There are so many things to be done within the framework of a day. Leaving out any of these...
How Necessary is Weeding Out Your Site?
Every website has a number of pages that do not add value to it. These pages are just there! They have little value additions in the form of user...
Google Make Subtle Changes in Search Terms for Effective Results
The Hummingbird update made by Google in 2013 explains that making minor changes to the search terms by the search engine can help it showing better...
Introducing Nio the Navigator
Now in the vast ocean of Internet, all you need is a navigator to help you survive the flood of search engine rules and peer competition. Since...