In the realm of digital interactions, engagement has emerged as a pivotal metric for measuring the success and impact of various online platforms,...
google analytics
Google Analytics and Some Related Headaches
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
Pick up any digital marketer around and ask the person: which tracking platform do you use and why. The answer will be Google Analytics, nine out of...
What to Keep or Omit from Analytics Dashboard
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
Figuratively speaking, what is a dashboard? It is a priority touchstone. You keep what’s most important to you on the dashboard, something that you...
Google Analytics Terms and Content
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
It is a myth that you have to study Google Analytics only from an SEO point of view. You can learn a lot about how your online users are reacting to...
Page-based Tracking and Log File Analysis
by Debajyoti Banerjee | Updated on: Mar 23, 2019 | SEO
Webmasters mostly prefer to use page-based tracking over log files analysis, as the former is said to be 30% more accurate. There are two reasons...