PPC Services by Seven Boats – Premier Google Ads Agency in Kolkata, India
Seven Boats is a premier SEM company & PPC services company from Kolkata, India offering expert Search Engine Marketing Solutions to other companies who want to get branding, conversion & better Return on Ad Spent from Google Search Ads / PPC Campaigns & other online paid advertising platforms.
The number of people checking the internet for everyday information like movie timings, restaurant addresses and menu, or simply product and service information has increased in leaps and bounds.
With mobile devices opening up internet access like never before, searchers make use of search engines like Google, Bing and Yahoo even when they are on the move.
PPC, or Pay Per Click advertising, is a unique way to sink your teeth into the business revenue generated through online searches. With your brand visibility shooting up because of ads placed alongside search results, your chances of selling goes up manifold times.
PPC or Pay Per Click Advertising Campaigns
Are you looking to advertise your business online but not sure where to start? PPC, or pay per click advertising, is a great option for businesses of all sizes. With PPC, you can control how much you spend on each ads and only pay when someone clicks on your ad.
Search Engine Marketing (SEM) / Online Paid Advertising
7boats is a premier SEM company in Kolkata, India providing ROI driven Google Search Engine Marketing services, PPC Ad Campaign Management by certified experts.
Search engines offer advertisement space for brands on their search engine results. These spaces are usually found on the top or right of the organic search results. Because of their excellent placement on the consumer’s computer screen, they attract the eye and also the clicks.
A brand owner has to pay for the clicks that consumers make on their advertisement space. That is why this form of online advertisement is also called Pay per Click (PPC). Search engine marketing (SEM) through paid advertisement has an advantage of about 20% over the organic results when it comes to being clicked by the online users.
What is PPC or Pay Per Click advertising and how can it benefit your business website
Pay-per-click (PPC) advertising is a great way to bring customers to your business website. It utilizes search engine results and display ads, reaching potential customers when they are looking for relevant products or services. By bidding on keyword phrases that are related to your business, PPC allows you to reach the right audience at the right time, ensuring potential customers will see your message when they search.
Through careful tracking and monitoring of ad performance, PPC can help optimize campaign performance and generate higher ROI over time. Whether you’re new to online advertising or an experienced seller, investing in PPC is an affordable way to extend your reach across multiple channels to increase conversion rates and brand awareness for your business website.
How to create a successful PPC campaign – target your audience, choose the right keywords, and write compelling ad copy
A successful pay-per-click (PPC) campaign starts with targeting your audience. Take time to understand their needs, interests, and buying habits and tailor your content accordingly in order to garner the best results.
Next, choose appropriate keywords that are relevant and timely so that customers can find you quickly and easily on search engines.
Finally, create compelling ad copy that is direct and succinct. Don’t forget to also focus on providing value as part of your offer so that potential customers feel compelled to click through and engage with your product or service. Investing the right amount of time upfront will enable you to create a successful PPC campaign that yields lasting results.
The benefits of PPC campaigns – more traffic to your website, higher conversion rates, and increased brand awareness
Pay-per-click (PPC) campaigns can be an invaluable asset to your online marketing toolkit. By utilizing this advertising method, businesses and organizations can see rapid results in terms of website traffic, conversions and brand awareness. PPC campaigns allow you to target ads to a specific audience with maximum efficiency, tracking the performance of each campaign to maximize ROI and make further improvements over time.
As advertised content is continuously optimized for key phrases, leads and visitors alike start interacting in larger numbers with the ad’s text and imagery, driving potential customers towards buying decisions or signing up for services. By investing in intelligent, well-executed PPC campaigns, businesses of any size have access to reliable data that can help refine their approach and unlock powerful opportunities for exponential growth.
The drawbacks of PPC campaigns – they can be expensive if not managed properly, and there is always the risk of click fraud
Pay-per-click (PPC) campaigns can be an effective method of digital advertising if managed carefully, but there are also some important drawbacks that marketers need to consider. For instance, these campaigns can be expensive if not stayed on top of – and if it’s an expensively competitive market, costs could soon spiral out of control.
In addition, there is always the risk of click fraud, whereby malicious competitors attempt to drive up costs by click-bombing your campaigns. Businesses with limited resources should therefore perhaps reconsider spending too much in this area; a comprehensive organic search strategy may work better alongside PPC ads rather than alone.
Tips for managing your PPC campaign budget and getting the most out of your investment
One of the most important parts of a successful Pay-Per-Click (PPC) advertising campaign is making sure that your budget is managed effectively. An effective PPC campaign budget management plan should include a thorough analysis of the best keywords to target, competition levels and pricing, as well as setting realistic goals for conversion rates.
Additionally, it is important to monitor your campaign data regularly so you are able to adjust bids, implement optimization tactics quickly and identify areas where adjustments may be needed.
In addition to keeping track of your budget and adjusting as needed, you should also aim to spread your budget evenly across different areas whilst evaluating their performance so you can allocate budgets more appropriately for maximum performance.
By following these tips, advertisers should be able to get the most out of their PPC investments and maximize the returns from their campaigns.
Grab the Advantage of Search Engine Advertisement
Our PPC campaigns are handled by competent and experience account managers. The SEM (search engine marketing) team will draw up a plan that provides the best returns on your investment. The clicks that online consumers make have to be exploited to the fullest to make the SEM campaign a viable one!
Because of the careful planning done by our SEO executives, we are able to provide results to your sales charts almost immediately. The use of paid advertisement makes you more visible online. That will mean a greater volume of online traffic. Our SEO services have the right back-up to tap into this additional traffic and validate the spending on PPC campaigns.
Google Adwords is frustrating. It seems a full time job with all of Google’s new requirements. Lots of stress and complexity to handle campaigns by own. Money goes out, but ROI? Facebook Ads are confusing to decide – PPC or CPM? Learning all these is very time consuming & tiring experience.
7Boats is here to help you out of this situation by letting you know the minimum trick or tweak you need to know for what is the best fit for your business and how you can maximize your return from minimum Ad budget.
Benefits of SEM Campaigns
Here are some benefits of search engine marketing (SEM) through paid advertisement that we provide to your business:
- Increase your consumer database by getting more online consumers to visit your website. The increased online visibility provided by PPC campaigns ensure that you are on the screens of consumers interested in your domain of work
- Effective landing page optimization to make the most of the selling opportunities that paid advertisement offers. With more online traffic coming in, the landing pages will act as receptacles
Efficient budgeting and bid management so that you get the best possible returns on investment. PPC campaigns can also affect your search engine rankings. Our budgeting optimizes your spending and gives your business a competitive advantage
Google Adwords Setup and Optimization Services
Increase website traffic, increase conversion and maximize ROI of your Google Adwords campaign by our Google Adwords setup service and Adwords optimization services.
Make Use of Google Tools for Business Leverage
Among the search engines dominating the Internet, Google is the forerunner by a big margin. That is why it is in a commanding position to dictate terms that chart the course of Internet businesses across the globe.
To become successful in your SEO campaign, you have little choice but to bow to the wishes of Google’s search engine crawlers and algorithms! Google Adwords is a tool that strengthens your SEO initiative. With the help of this tool, you will be able to reach out to targeted online consumers easily.
Our SEO & PPC services team works on Google Adwords Setup and Optimization Services to provide that competitive edge to your business online.
As a business entrepreneur, you must understand that Google Adwords Setup and Optimization Services is a specialized service. Just about every SEO services unit will not be able to handle such projects. Google updates its rules and methods of working regularly.
To keep pace with their innovations, our SEO experts study the trends carefully. We have a SEO team that ranks research at the very top of their job requirements. That enables us to provide your business with optimization services that return competitive value for money. We carefully handle Google Adwords to ensure that we generate maximum revenue from it.
Here are some points that we keep in mind while working on Google Adwords Setup and Optimization Services:
- Research is the key to parse a set of keywords that will immensely benefit your business on the Internet. Our SEO services team studies the marketing plan and then proceeds to use Google Adwords
- Drawing up a formidable budget plan that utilizes Google Adwords to bring your business maximum returns on investment. The budgeting and other planning will be done by our account manager who is assigned for your business
- Extra care is taken to work on a higher Click through Rate (CTR) and Conversion Rate. These factors help you to determine the success of the Google Adwords campaign.
Types of Google Ads Campaigns
- Google Search Network Ad
- Google Display Ads
- Google Video Ads
- Google Shopping Ads
- Google Universal App Ads
- Google Smart Campaigns
- Google Dynamic Ads
- Google Expandable Ads
- Google Responsive Ads
- CPC, CPM, CPV, eCPC, CPA ads
- Masthead Ads
PPC Activities
- Keyword Research and Selection
- Ad Copy Creation
- Help with Optimizing Landing Pages
- Bid Management
- Conversion / Call / Sales Tracking
- PPC Performance Monitoring & Reporting
Where We Come In
When it comes to PPC Ad Campaign Management Services in Kolkata, 7boats.com is a trusted name to rely on. We have a team of dedicated and skilled SEO professionals & Google Ads Experts who understand the PPC domain and know what needs to be done to take you to the forefront of the competition.
With the number of online users rising exponentially in Kolkata, just like everywhere else around the globe, you will fall way behind the line if you don’t invest in PPC campaigns for your brand. In the same vein, you need the professional expertise to get you handsome returns on investment (ROI), something that 7boats.com does for you.
What We Do for You
The prime focus of the PPC team of 7boats.com is to handle your brand on two counts: shoot up your sales graph and increase online visibility at minimum investment. To achieve both ends, our PPC experts indulge in some careful planning and strategizing, keeping in mind the competition in your business domain.
If you have a promising product or service that you want to sell in the Kolkata or Pan India circle, you need to contact 7boats.com now. We will take over the PPC campaign and help you attain your business objective, without fail or without any compromises that can adversely affect your brand value.
Pay-per-click advertising can be a great way to drive more traffic to your website and increase sales. However, it is important to remember that a successful PPC campaign requires careful planning and management in order to avoid overspending or click fraud. By following the tips outlined in this article, you can get the most out of your PPC investment and see real results for your business. For further consultation with our experts, contact us.
Associated Online Marketing Services in Kolkata
- Web Development Services
- Web Design Services
- SEO Services
- Social Media Marketing Services
- PPC Services
- Content Writing Services
- Digital Marketing Services
Learn digital marketing. Seven Boats Academy offers digital marketing online class, digital marketing classroom classes in Kolkata & digital marketing workshop for students, professionals & entrepreneurs/organizations.
