We will learn about the effect of digital marketing on consumer behaviour, effect of digital marketing on sales & effect of digital marketing on...
Digital Marketing 101
Digital marketing tips, Web marketing strategies, Online marketing ideas, information and infographics.
Do Digital Marketers need IT and Coding Skills?
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Career Guides, Digital Marketing 101
Digital marketing is a field that attracts and welcomes the best minds in the business. College grads and young digital platform enthusiasts are...
DataSet Search: Google Launches New Search Engine for Data Searchers
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Tech Tips & Tech News, Digital Marketing 101
We are living in the information age and this information is built by building blocks called data. Due to the easy access to information available...
Featured Snippets and Google Suggest Join Hands
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Tech Tips & Tech News, Digital Marketing 101
Two of the standout features of Google searches, namely Featured Snippets and Google Suggest, are joining hands to give searchers a better, more...
Google Doesn’t Care about Bad Press on Website
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Tech Tips & Tech News, Digital Marketing 101
Are you worried that a negative story about your website that has been doing the rounds of online channels will ultimately harm your site’s standing...
Facebook Ads vs Google Ads
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
Facebook and Google almost enjoy an unchallenged duopoly in the industry of advertising. They amass almost 85% of the total amount spent by the...
Is Google Unfair in Ranking Content?
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Digital Marketing 101, SEO
There is an ad campaign started off by Yelp which wants to bring a very alarming practice in sharp focus. The campaign is directed at the...
Brace for Unstable Ranking after Site Merging or Splitting
by Debajyoti Banerjee | Updated on: Aug 24, 2023 | Digital Marketing 101, SEO
Introduction How to deal with unstable rankings after merging or splitting a website? There are times when you want to merge two or more websites...
Google to Create New Content – Extractive & Abstractive Summaries
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Tech Tips & Tech News, Digital Marketing 101
Yes, you read that right! Google will be combining the use of two algorithms, one called extractive summaries and the other called abstractive...
Google says Ranking Fluctuations on New Content is Normal
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Digital Marketing 101, SEO, Tech Tips & Tech News
At a Google Webmaster’s online hangout, a user asked Google’s John Mueller what he thinks about the ranking fluctuations when new content is...
New Rules for Autoplay Videos on Chrome Version 66
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Digital Marketing 101, Tech Tips & Tech News
Are you frustrated with videos autoplaying while you surf on the Chrome browser? We have all faced this irritation when you are open up a new page...
Google’s Version of ‘Stories’ being Tested – AMP Stories
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
Are you a fan of the ‘Stories’ function available on social media apps like Instagram and Snapchat? Google is taking up the competition in this...