The measurement of Click through Rate or CTR has always been the most powerful metric in the domain of online ads. Back in the early 1990s, the CTR...
Online Display Ads: Is CTR Everything?
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Digital Marketing 101
Digital marketing tips, Web marketing strategies, Online marketing ideas, information and infographics.
Can Digital Marketing be learnt from traditional methods?
Long before the internet came into our lives, marketing was already centuries old. The earliest and the most primitive marketing method recorded in...
Know Your Readers, Make Your Job Easier
What is the most common grouse of a digital marketer or even a digital marketing team? There is not enough content! Some online marketing firms work...
Your Guide to the Right PPC Partner
PPC is a very demanding field. Even when you apply yourself to it round the clock, it seems impossible to keep track of every new update and...
Google Analytics and Some Related Headaches
Pick up any digital marketer around and ask the person: which tracking platform do you use and why. The answer will be Google Analytics, nine out of...
The Big Content Hurdle: Bridging the Generation Gap
The internet is for everyone. Or so it seems! The content that you publish for your brand targets consumer groups. But this kind of targeting...
Replicating Runaway Success of Content Pieces
Who does not want to succeed again? Everything that hits the highway to success has many takers who want to imitate the winning formula. In my...
Some Major SEO Myths Busted – Most common SEO myths
Top SEO Myths You Should Never Follow :) It is very difficult to spread around misinformation and misguided knowledge about age-old subjects like...
Digital Marketing for Small Businesses Simplified
Digital marketing for small businesses - The internet has the power to amplify. It can blow up a small ripple into an all-consuming wave. This is no...
What to Keep or Omit from Analytics Dashboard
Figuratively speaking, what is a dashboard? It is a priority touchstone. You keep what’s most important to you on the dashboard, something that you...
Earned or Owned Media: Take your Pick
As we have mentioned a number of times in this blog, there is far too much of content being published online every single minute. Serious online...
Drawing Effective Pictures with Words
How often have you heard it being said, a picture can speak a thousand words! If this adage works for every form of writing that there is, it surely...