The Internet of Things: IoT – Bane or Boon, It’s inevitable!

by Debajyoti Banerjee | Updated on: Jun 22, 2022 | Tech Tips & Tech News

Definition of IoT The Internet of Things (IoT) is a network of physical devices, vehicles, home appliances and other items embedded with...

Earned or Owned Media: Take your Pick

by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101

As we have mentioned a number of times in this blog, there is far too much of content being published online every single minute. Serious online...

Drawing Effective Pictures with Words

by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101

How often have you heard it being said, a picture can speak a thousand words! If this adage works for every form of writing that there is, it surely...

The Reign of Sponsored Content

by Debajyoti Banerjee | Updated on: Feb 15, 2021 | Digital Marketing 101

Do you know that around 3 million blog posts are put up online every single day? As an online marketer or content writer, can you calculate the...

Unique Content: Meaning and Criteria

by Debajyoti Banerjee | Updated on: Jan 15, 2023 | Content Writing

How many times have you had it said that internet marketers must provide unique content? You need a massive calculator to hit on the right number!...

Seven Boats in Startup Camp GES 2015 IIT KGP

by Debajyoti Banerjee | Updated on: Mar 23, 2019 | Company news

One does not get the opportunity everyday to take part in an event organized by the IITs – the premier technical institutes in India. The...

What Clients of SEO Expect and What You Can Give Them

by Debajyoti Banerjee | Updated on: Nov 3, 2019 | SEO

SEO, even after all these years, is largely misunderstood by the very clients who hire professionals to do the job for them. There is a stark...

Digital Marketing Insight: Selling to People who Don’t Know You

by Debajyoti Banerjee | Updated on: Aug 7, 2023 | Digital Marketing 101

How to sell to people who don't know you? A week back there was this massive Black Friday sale. People were jostling online to grab the best and the...