Facebook and Google almost enjoy an unchallenged duopoly in the industry of advertising. They amass almost 85% of the total amount spent by the...
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No Room for Poor Customer Service through Facebook Ads
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Social Media, Tech Tips & Tech News
Facebook is overreaching its own ambit by making it mandatory for brands to offer standard customer service to their customers. This applies only to...
Is Google Unfair in Ranking Content?
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Digital Marketing 101, SEO
There is an ad campaign started off by Yelp which wants to bring a very alarming practice in sharp focus. The campaign is directed at the...
Brace for Unstable Ranking after Site Merging or Splitting
by Debajyoti Banerjee | Updated on: Aug 24, 2023 | Digital Marketing 101, SEO
Introduction How to deal with unstable rankings after merging or splitting a website? There are times when you want to merge two or more websites...
Google to Create New Content – Extractive & Abstractive Summaries
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Tech Tips & Tech News, Digital Marketing 101
Yes, you read that right! Google will be combining the use of two algorithms, one called extractive summaries and the other called abstractive...
Google says Ranking Fluctuations on New Content is Normal
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Digital Marketing 101, SEO, Tech Tips & Tech News
At a Google Webmaster’s online hangout, a user asked Google’s John Mueller what he thinks about the ranking fluctuations when new content is...
New Rules for Autoplay Videos on Chrome Version 66
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Digital Marketing 101, Tech Tips & Tech News
Are you frustrated with videos autoplaying while you surf on the Chrome browser? We have all faced this irritation when you are open up a new page...
LinkedIn GIFs Redefine Professional Communication
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | Social Media, Tech Tips & Tech News
The tenets of professional communication are getting redefined by the introduction of GIFs on LinkedIn, the number one professional networking site...
Widely Used Facebook Advertisement Tools That Help Businesses Improve ROI
by Debajyoti Banerjee | Updated on: Aug 24, 2023 | Digital Marketing Tools, Social Media
Best Facebook Ad Tools: At present, every second business entrepreneur plans to advertise his brand on social media because he considers all the...
Google’s Version of ‘Stories’ being Tested – AMP Stories
by Debajyoti Banerjee | Updated on: Nov 3, 2019 | Digital Marketing 101
Are you a fan of the ‘Stories’ function available on social media apps like Instagram and Snapchat? Google is taking up the competition in this...
YouTube Monetization Criteria – YouTube Partner Program Requirements
by Debajyoti Banerjee | Updated on: Aug 24, 2023 | Digital Marketing 101, Career Guides, Digital Marketing Guides
YouTube partner program eligibility parameters It is common knowledge that digital marketers and other content creators use the YouTube channel for...
Boost Password Protection on Your CMS
by Debajyoti Banerjee | Updated on: Aug 22, 2023 | How-To Guides, Digital Marketing 101
What is a CMS & How to boost password protection for CMS? A content management system (CMS) is a platform that allows you to create and manage...