How often have you heard it being said: Work smart rather than work hard! That is truly the mantra of the modern corporate culture. You can put in...
Social Influence Network: Do You Need It?
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Debajyoti Banerjee
Can Your Work Time be More Productive?
As a digital marketer running a startup, I cannot emphasize enough the value of time. By time, I do not mean the hours on the clock. I mean work...
Know Your Readers, Make Your Job Easier
What is the most common grouse of a digital marketer or even a digital marketing team? There is not enough content! Some online marketing firms work...
Content Shock: What is content shock & how to adapt to it?
What is content shock? What is content shock? Do you know what is content shock? The face of content marketing has changed a great deal in the last...
How Necessary is Weeding Out Your Site?
Every website has a number of pages that do not add value to it. These pages are just there! They have little value additions in the form of user...
Technical Knowledge of SEO: How Much Do You Need?
Of late, I am witnessing this raging debate on the internet over the need of technical knowledge for an SEO executive. There are some pundits out...
Your Guide to the Right PPC Partner
PPC is a very demanding field. Even when you apply yourself to it round the clock, it seems impossible to keep track of every new update and...
Google Analytics and Some Related Headaches
Pick up any digital marketer around and ask the person: which tracking platform do you use and why. The answer will be Google Analytics, nine out of...
Content is More than Just Commodity
It was long some years back when content writers were given stiff targets of writing approximately 2500 words per day! It seems unreal today. The...
Some Useful Link Auditing Tips – Guide to effective backlink audit
Link Auditing Tips, How to do backlink audit, Backlink Auditing Guide Building up an intricate web of links is the nirvana for any digital marketer,...
Does Google Favor Big Brands in SERP?
There is a common grouse among small brands online. The pet peeve is that they feel that Google and its army of algorithms favor big brands over...
The Big Content Hurdle: Bridging the Generation Gap
The internet is for everyone. Or so it seems! The content that you publish for your brand targets consumer groups. But this kind of targeting...