The Advantages of Thinking Sideways in Content Marketing

In the domain of content marketing, there are some grey areas. These areas come into focus when you are dealing with clients with businesses that are not flashy or attractive. In other words, these businesses can be termed as ‘boring’. What is the downside of working on the online content marketing of these business domains? You don’t really know what to work on to engage online users. These businesses are repelling to the young brigade on the internet; some others may not find any takers because they are embarrassed to admit that they require such products or services.

This kind of a situation is not new for online marketers. The trick to navigate such positions is to think sideways or in more scientific terms, lateral thinking. You have to go out of your comfort zone and engage customers and potential consumers. You need to redefine content marketing as you know and practice it. Here are some pointers that you need to keep in mind when you develop content marketing for unconventional business ventures:

• Brainstorming Sessions: Get your content marketing team together and engage in some serious brainstorming. The idea of having brainstorm sessions is to pull out concepts from your hat that would have otherwise remained buried. Encourage your team members to throw up ideas that they think will be rejected. If you can convince them to give you exactly what they think, you will cut out the sugar-coating bit and actually come up a content marketing plan that appeals to your target consumers.

• Out of the Office: An office limits you and your thinking. You have to get out of that comforting space and talk to people. Why do you have to be a brand voice in order to talk to consumers? You can converse in your personal capacity to find out exactly what potential consumers and existing ones are looking for. They will share their thoughts more freely when you don’t have the baggage of a brand on your shoulders.

• Add Value to Content: Don’t generate meaningless blogs and web pages to quench the appetite of search engines. Add value to your content. If you don’t do that, your users will come across your content, thanks to voluminous content marketing, but they will not read what you have written. Give your online readers some takeaway from your content and they will come back for more.