What is a search funnel? Give an example

Seven Boats Academy - Leading digital marketing institute in India

A search funnel is a set of steps that guide potential customers to convert from visiting your website to completing a desired action. It’s designed to create an experience wherein the user can move through this conversion process with ease and quickly find the information they need.

A search funnel is an approach that takes a consumer from the awareness of a brand or product all the way through to purchase. It begins with top-of-funnel activities, such as creating general brand perception and awareness. These activities help drive web traffic and set up further steps in the funnel, including middle-of-funnel activities such as providing valuable content and understanding customer intentions by leveraging analytics and insights. Eventually, this can lead to bottom-of-the-funnel activities like prompting sales or conversions.

Ultimately, a search funnel streamlines the process businesses must take to get customers actively engaging in purchasing products or services.

Search Funnel stepsDescription
AwarenessTop-of-funnel activities, such as creating general brand perception and awareness. These activities help drive web traffic and set up further steps in the funnel.
ConsiderationMiddle-of-funnel activities such as providing valuable content or helpful information.
IntentMiddle-of-funnel activities such as providing valuable content and understanding customer intentions by leveraging analytics and insights.
ActionBottom-of-the-funnel activities like prompting sales or conversions.
Follow up and RetentionBottom-of-the-funnel activities like cross selling and upselling by promoting offers for existing customers.
A typical search funnel

An example of a typical search funnel would be:


Awareness: The user visits your website, reads content on your page, or views videos related to what you offer. During this stage, it’s important for marketers to make sure they are providing content that will attract their target customer as well as keep them engaged enough to research further.


Consideration: This is when users begin researching more specific details about the product or service you offer – its features and benefits, prices, etc.. They may visit other websites for comparison shopping or research reviews from reliable sources in order to decide if this particular offering is right for them (this is known as “due diligence”).


Intent: At this phase users have decided that they want what you have but may still be undecided about where/when/how much money they’re willing/able to spend in order to purchase it so research continues until there are no more questions left unanswered (or until a sale has been made).


Action: Once all due diligence has completed and intent determined; the user completes the desired action by signing up via email address or purchasing directly through an eCommerce site (for instance).


Followup & Retention: After their initial success with your product or service, marketing efforts should focus on retaining customers by continuing education on how best use your offering(s) along with additional value-added materials like tutorials, video training series’, and discounts/promotions related products/services; ultimately building trust and brand loyalty over time in order for customers stay return again in future purchases!

February 3, 2023

0 responses on "What is a search funnel? Give an example"

Leave a Message

Your email address will not be published. Required fields are marked *

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres

Nagerbazar

Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]

Khardah

P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]

Bhowanipore

SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]

Baranagar

14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

top
Copyright © 2011-2024 Seven Boats Academy. All rights reserved.
Login / Sign up
Download Brochure
WhatsApp Chat

Alert: Scammers are impersonating & pretending to be Seven Boats Info-System Private Limited. Be Aware. Learn How to Protect Yourself.

Read more →