Videos to Boost Showcase Shopping Ads

google-shopping-video-ad

Google is introducing video feature to the Showcase Shopping ads so that advertisers can earn better revenue from these ads. Before we dig into the details of what this means for the digital marketing industry, or specifically the online advertising world, let’s look at why advertisers are so excited about this video feature boost!

According to data revealed by Google, ads appearing in the top bracket of Showcase Shopping get a boost of 3.6x in the CTR figures. Additionally, these ads also receive 20% more conversion credit when it comes to first-click attribution. Moreover, it was also let out by Google that these ads were particularly useful to grab new customers and bring them into the fold.

Now we know why the video feature is such great news for the digital marketing industry!

Previously, you could upload only images in the Showcase Shopping ads. Now, you can use videos, images, product descriptions and text to entice your audience. All of these can be uploaded into a single ad, so that the ad has several layers that appeal to the targeted consumer base. It also means that the ads look visually appealing for people to click on them.

Here is what Google has to say about the role of videos in driving online marketing:

“When it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say online video has given them ideas for their next purchases, and over 90 percent of these folks say that they’ve discovered new products and brands via YouTube.”

It explains why Google wanted to add videos to Showcase Shopping ads!

November 6, 2019

1 responses on "Videos to Boost Showcase Shopping Ads"

Leave a Message

Your email address will not be published. Required fields are marked *

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres

Nagerbazar

Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]

Khardah

P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]

Bhowanipore

SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]

Baranagar

14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

top
Copyright © 2011-2024 Seven Boats Academy. All rights reserved.
Login / Sign up
Download Brochure
WhatsApp Chat

Alert: Scammers are impersonating & pretending to be Seven Boats Info-System Private Limited. Be Aware. Learn How to Protect Yourself.

Read more →