Search Engine Optimisation – Let’s Go Back To Basics

What comes to your mind when we say SEO? Google, Ranking, Popularity, Presence of website on first page of SERP (Search Engine Result Page), and what not!

SEO commonly known as Search engine optimisation is basically all about optimising your website according to google’s secret algorithms! Let’s brush up the definition of SEO once more, “Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”  Without search engines, content would all be hand picked like newspapers and magazines, and it will be hard to come in the first because there are so many competing for that place. So, we can easily say SEO is our path to online success. Before going into details of how SEO works, let’s get to know how Search Engine finds us on the web! The three basic stages for a search engine is crawling, where content is discovered by search bots, indexing, where the bots analyse and store the information collected in huge databases; and retrieval, where a user query fetches a list of relevant pages.

Now the big question is how do we make google love our website and help us to rank first on SERP?

Well, the equation is simple. If Google loves our website, and is happy about it, then it will be easier for our website to rank higher in SERP, it’s that easy. SERP or search engine result page is the page that shows up after you search with a keyword. The page lists organic as well as inorganic results. Organic results are the hardworks of SEO! And how do Search Engine Optimisation work you might wonder? It’s not that hard. There are few strategies we need to take to optimise a website and make it Search Engine friendly.  

So, let’s dive in directly on how we can make our websites SEO friendly with few following steps:

1. Business Analysis of the Website
2. Competitor Analysis
3. Keyword Analysis
4. Define goals and objectives
5. Place strategic search phrases on pages
6. Develop Sitemaps
7. Submit website to directories
8. And don’t forget to test and measure regularly!

Want to know more about the above mentioned steps? Stay in the loop or join our advanced course to learn more.