New Trends Emerge on YouTube Ads

youtube

New trends in Youtube AdsTrust Google to always have a pulse on what netizens want and are looking for! Even when it comes to their own products, Google is particularly alert about identifying emerging trends so that they are always one step ahead of everyone else. In the recent times, the search engine giant has thrown up some new trends that were noticed among the viewers of their video sharing platform YouTube.

Taking cues from these new trends, Google has tweaked or introduced new advertising models so that advertisers can get the best ROI for their ads. What are these new trends and how is Google changing its ad face due to these trends? Let’s find out one by one.

Ad Pod Testing on Youtube

Firstly, Google is observing something that we have always felt while watching videos on YouTube: it’s better to watch one long session of advertisement rather than short but frequent breaks in what we originally intend to watch. In other words, when you are streaming a video of your choice, you would want the ad to happen lesser times, even if they mean that the duration of the ad break is longer. Keeping this in mind, Google is looking at something called ‘ad pods’, where two ads can be stitched together and play back to back right at the very start of the video.

Universal App campaigns and Masthead for self-discovered videos

Secondly, more viewers of YouTube are preferring to watch videos which they have discovered themselves, rather something that was shared through some source or the other. These viewers watch YouTube videos available on their feeds rather than through shared URLs. For the advertisers on these videos, Google has launched TrueView. Now advertisers can use the ad space on Universal App campaigns and Masthead for these self-discovered videos.

YouTube Ads tailor-made for TV watching

Finally, more viewers prefer watching YouTube on their regular TV screens through Chromecast or video game consoles, or on smart TVs. In a single day, more than 180 million hours of YouTube videos are watched on TV screens! In comes Display and Video 360, along with Google ads tailor-made for TV watching.

As a video marketer, these are trends you need to keep an eye on.    

November 6, 2019

0 responses on "New Trends Emerge on YouTube Ads"

Leave a Message

Your email address will not be published. Required fields are marked *

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres

Nagerbazar

Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]

Khardah

P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]

Bhowanipore

SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]

Baranagar

14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

top
Copyright © 2011-2024 Seven Boats Academy. All rights reserved.
Login / Sign up
Download Brochure
WhatsApp Chat

Alert: Scammers are impersonating & pretending to be Seven Boats Info-System Private Limited. Be Aware. Learn How to Protect Yourself.

Read more →