Apply bid strategy “Target outranking share” (from shared library) or
There are 3 types of bid estimates available in the Keywords tab to help you get your ads on the first page of search results when a search query matches your keyword.
First page bid estimate:Â the bid you likely need to set for your ad to be shown anywhere on the first page of search results.
Top of page bid estimate:Â the bid you likely need to set for your ad to be shown among the ads at the top of the first page of search results.
First position bid estimate:Â The bid you likely need to set for your ad to be shown in the first position at the top of the first page of search results.
Read more here –Â https://support.google.com/adwords/answer/6292677?hl=en
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