Apply bid strategy “Target outranking share” (from shared library) or
There are 3 types of bid estimates available in the Keywords tab to help you get your ads on the first page of search results when a search query matches your keyword.
First page bid estimate: the bid you likely need to set for your ad to be shown anywhere on the first page of search results.
Top of page bid estimate: the bid you likely need to set for your ad to be shown among the ads at the top of the first page of search results.
First position bid estimate: The bid you likely need to set for your ad to be shown in the first position at the top of the first page of search results.
Read more here – https://support.google.com/adwords/answer/6292677?hl=en
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