It’s no secret that digital marketing is one of the most in-demand skillsets today. Every business needs someone who knows how to market their product or service online. There are many benefits to a digital marketing career, including:

1. Constant innovation and change. The digital marketing landscape is constantly evolving, so those who stay ahead of the curve have a major advantage.
2. Ability to reach a large audience. With billions of people using the internet, digital marketers have the ability to reach a large audience with their message.
3. Greater flexibility and creativity. Digital marketing allows for more flexibility and creativity than traditional marketing methods.
4. Increased ROI potential. Digital marketing is often more effective and efficient than traditional marketing techniques, resulting in a higher ROI for businesses.

Digital marketing skills are now a necessity for everyone. To progress in your career, up-skill & multi-skill yourself with digital marketing training.

Digital marketing is an evergreen field with a lot of potential in India. There are many career opportunities in this field, and the growth prospects are good.

Due to the increasing use of digital media, companies are investing more in digital marketing, and there is a growing demand for professionals who can handle these campaigns. So, if you are interested in this field, there is no shortage of job opportunities.

The pay scale for digital marketers varies depending on the company and position, but it is generally good. And with the right skills and experience, you can move up the ladder quickly.

Salary of a digital marketer in India

In India, the digital marketing salary of a fresher / junior candidate (0-2 yrs exp.) can be anything from ₹1,20,000 to ₹4,00,000 per year depending on his or her skills, expertise, job location & job role such as SEO executive, PPC specialist, Content Marketer, Social Media Marketer etc.

Sr. executives of 2-6 yrs exp. can earn ₹3,60,000 – ₹6,50,000.

Mid level professionals / managers (7-14 yrs exp.) can earn average ₹6,80,000 – ₹12,00,000 

Sr. level managers (15+ yrs exp.) can earn average ₹12,50,000 -₹30,00,000 or more. 

This is an average figure and company to company or as per market situation/economy, this pay-scale may vary. 

Digital marketing freelancers can earn from ₹60,000 – ₹24,00,000 per year depending on their skillset and experience. Freelancers can work on SEO, Social Media Marketing, Video editing, Digital content creation, Web development, Mobile app, Content writing, Virtual / Remote executive

Internet advertising: India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025. … In 2020 revenue from mobile internet advertising in India was INR 7331 Cr and will rise to INR 22350 Cr in 2025 – increasing at a 25.4% CAGR

SOURCE: BUSINESSINSIDER.IN

The Indian digital marketing market is majorly impacted by the global digital marketing industry, which reached a value of nearly USD 353 billion in 2020. The global industry is rising at a CAGR of 17.6% to reach a value of more than USD 930 billion by 2026. The market’s primary driver is the growing global population’s increasing affinity towards the digital channels of media.

SOURCE: EXPERTMARKETRESEARCH.COM

• Live Videos & Live
  Streaming
• Storytelling
• Shorts and Reels
• AI, AR, VR, MR
• Personalized Content
• Digital Assistants
• User Generated Content
• More Focus on user retention
• Voice Search
• ChatBot
• Interactive Content
• Dynamic content
• Mobile marketing & more

Inbound or Pull marketing – SEO, Local Search, Content Marketing, Mobile app

Push Marketing – Online Ads, Digital PR, Push notification, Retargeting, Email & SMS marketing and more

• Advanced Digital Marketing Course by Seven Boats
• Google Digital Marketing & E-commerce: Google.
• Meta Social Media Marketing: Meta.
• Foundations of Digital Marketing and E-commerce: Google.
• The Strategy of Content Marketing: University of California, Davis.
• Digital Marketing 101 by Simplilearn.
• Advanced Certificate in Digital Marketing and Communication by UpGrad.
• Digital Marketing Course by DigitalVidya.
• Digital Marketing Master Program by EduPristine.
• Digital Marketing Course by AIMA.
• PG Certificate Program in Digital Marketing by Talentedge.

• Digital Marketing Certification
• Digital Marketing Diploma
• Digital Marketing Advanced Diploma
• Digital Marketing PG Diploma
• MBA in Digital Marketing
• Digital Marketing Nano Degree
• Digital Marketing Micro Mastery

The eligibility for digital marketing courses would depend on the institute or university you are looking at. However, most institutes would require a minimum qualification of 10+2 or an equivalent diploma or degree. Some institutes might also give preference to candidates who have some experience in the digital marketing domain irrespective of the academics.

Digital marketing is a vast and ever-evolving field, so it is important that you have some knowledge and interest about it before taking up a course. You should be familiar with concepts such as search engine optimization (SEO), social media marketing (SMM), paid search advertising (PPC), and email marketing. You should also be aware of the different channels through which digital marketing can be delivered, such as websites, blogs, email, SMS, social

A digital marketing course is usually a 3-month long course. Longer duration courses range in between 6-12 months. However, there are many institutes that offer shorter courses of 1 or 2 months as well.

Digital marketing is a vast field and it can be difficult to learn all the nuances in such a short period of time. Therefore, it is important to do some research before you decide on an institute and make sure that the curriculum covers all the important aspects of digital marketing.

The best cities to work in digital marketing in India would be the metropolitan cities of Mumbai, Delhi-NCR, Bangalore, Chennai, , Hyderabad, Kolkata, Pune, and Ahmedabad. Other good cities are Ahmedabad, These cities offer ample job opportunities as well as a large talent pool to draw from. They are also home to major advertising agencies and technology companies that are actively involved in digital marketing. Additionally, the cost of living is relatively low in these cities when compared to other international metropolises, making it an affordable place to live and work.

There are a variety of job roles in digital marketing, including:

-Digital Strategist
-Web Designer/Developer
-SEO Specialist
-PPC Expert
-Social Media Manager
-Content Marketer
-Web Analyst
-Digital Content Creator
-Content Writer
-Video Editor

The course fees for digital marketing courses in India vary depending on the institute, the type of the course, duration of the course and the city you are studying in. However, on average, you can expect to pay around Rs.25,000 – Rs.1,00,000 for a digital marketing course in India of duration 3-12 months.

For shorter duration courses or for self-paced digital marketing courses, the course fee varies in between Rs. 10,000- Rs. 15,000