50 Hours Digital Marketing Course

Designed for Career Aspirants, Working Professionals, Business Associates, Business Managers, Team Leaders, CTOs, CXOs and Entrepreneurs with in-depth consultation and feedback of senior Digital Marketing practitioners and leaders from the industry.

The Bengal Chamber of Commerce & Industry (BCC&I) in association with Seven Boats Academy, is offering courses in Digital Marketing which are designed for Students to acquire job-ready professional skills, Marketing and Brand Managers to upgrade skills, Corporate professionals and business owners to get in-depth knowledge so that they can navigate the digital world and make sound, data-driven decisions.

Digital Marketing has been pursued by businesses even more aggressively due to the COVID situation and it’s changing the dynamics of Marketing as a whole. Businesses no longer can afford to carry on with their tried and tested traditional business models as threat of being disrupted is looming large. There are two ways forward. Either the businesses try to compromise with the situation and dwell in uncertainty or they embrace Digital Marketing and gear up to develop superior understanding to compete and grow their enterprises.

It is in this backdrop The Bengal Chamber and Seven Boats Academy are offering these courses - so that the corporate workforce is suitably equipped with the skills of the digital age.

• Online & Hybrid Classes
• Weekend Classes
• Joint Certification from BCC&I & Seven Boats Academy
• One to One Consultation (For Advanced Certification course)

Courses Offered

1. Certification Course in Digital Marketing for Building Essential Digital Skills
2. Advanced Certification in Digital Marketing for Business Owners, CTOs, CXOs, Business Associates

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Details of Certification Course in Digital Marketing for Building Essential Digital Skills

• 30 hours Online Training
• 1.5-2 months - 15 sessions - 2 hours per session
• Weekend Classes
• Course Designed and Delivered by Seven Boats Academy
• Fees – INR 20,000 INR 17,500 + 18% GST (For Live-instructor led course)

Who will Benefit?

• Student (10+2 and above), Career Aspirant (Arts/Science/Commerce Graduate, MBA, BE, ME,  B. Tech, M. Tech)
• Freelancer, Working Professional (Sales / Marketing or any domain from any industry)
• Manager / Sr. Manager (Any non-digital marketing domain/ industry)
• Business Associate
• Entrepreneur

Skills Covered

• Fundamentals for Digital Marketing Activation
• Audit & Research for Audience Acquisition
• Strategy for Conversion
• Techniques for Retention
• Improving Results with Optimization

Download course brochure (Course curriculum, Fees & more)

 

DOWNLOAD COURSE BROCHURE

Learning Outcomes

• Learn the essentials of digital marketing
• Learn Search Engine Optimization with hands-on practical to bring results
• Learn Social Media Marketing with hands-on experience to meet KPIs
• Learn Google & Facebook Ads for brand building & leads
• Learn how to derive data driven strategy

Possible Job Roles

• SEO Executive / Social Media Executive  / Junior Manager
• Digital Marketing Executive
• Online Ad Executive
• Team Leader / Digital Marketing Analyst
• Business Development Executive

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Details of Advanced Certification in Digital Marketing for Business Owners, CTOs, CXOs, Business Associates

• 30 Hours Online Training (Certification Course) + 18 Hours Hybrid Mode Training (based on situation) in Advanced Topics
• 1.5-2 months (Certification course) + 1-1.15 months (Advanced course) – 15+9 sessions - 2 hours per session
• Weekend Classes
• Course Designed and Delivered by Seven Boats Academy
• Fees – INR 30,000 INR 25,000 + 18% GST (For Live-instructor led course)

Who will Benefit?

• Brand Manager
• CTO, CXO
• Entrepreneur / Business Owner
• Freelancer
• Brand Strategist

Skills Covered

• Business Intelligence Essentials
• Advanced Digital Marketing Strategies for better Conversion
• Advanced Optimization & Data Driven Decision
• Case Studies

Download course brochure (Course curriculum, Fees & more)

 

DOWNLOAD COURSE BROCHURE

Learning Outcomes

• Learn key concepts of Business Intelligence required in Digital Marketing
• Learn Digital Marketing Strategies that best suits your business
• Learn Advanced Search Engine Optimization techniques to stay ahead of your competitors
• Learn Social Media Marketing with applicable tactics for your business
• Learn how to best optimize results from Google & Facebook Ads
• Learn the tactics of Email & Influencer Marketing
• Take your Data Driven strategic decision making to the pro level

Possible Job Roles

• SEO Manager / Social Media Manager  / Senior Manager
• Digital Marketing Manager
• Senior Digital Marketing Analyst
• Brand Strategist
• AVP, VP, CEO

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What Differentiates Us from the Others?

Program Design

The certification program has been designed keeping in mind the interest among job aspirants, professionals and business owners to grow their career or business with knowledge of digital marketing. The course modules have been designed by experienced industry experts keeping sync with the current industry trends and the best practices in a simpler approach which a student can learn without even having a prior knowledge about it.

The advanced certification program has been designed for the business owners, entrepreneurs, senior managers, brand managers, CTOs & CXOs to enable them prepare holistic digital marketing roadmaps for their businesses by bringing together the knowledge of research, analysis, resource, planning, execution, monitoring & to make them confident in designing new strategies by fine tuning the key metrics. Participants will get the opportunity to have one to one consultation session with the industry expert trainers to discuss their businesses to further enhance their learnings.

Program Delivery

The program will be delivered by the renowned Digital Marketing trainers in on-line / hybrid mode, and will involve a mix of interactive lecture, case studies, practical examples, class and home practical assignments. There will be ample opportunity to understand and apply concepts and clear doubts.

Certification

Joint certification will be provided by The Bengal Chamber of Commerce and Industry, one of the oldest Chambers of Commerce and Seven Boats Academy, India’s premier Digital marketing Agency & Training Institute since 2011.

About Faculty

The programs are designed and delivered by hardcore digital marketers and senior trainers having huge industry experience of consulting 500+ clients across the globe and having high academic pedigree in delivering digital marketing training across 165+ countries. The objective is to make the workforce ready for the shift in marketing dynamics and to make them job-ready in any unforeseen situation. Some of the clients they consulted are Pran Frooto, NDTV Retail, Chhaya Prakashani, Propello, Rene India, i2i Opticals, Bangur Cement, Elite Footwear, Keya Seth.

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Learning Path & Discount Structures for Live Instructor-led course

Certification in Digital Marketing

30 Hours Online Training in Weekend

(1.5 - 2 months), Fees = INR 20,000 INR 17,500 + 18% GST

Special discount available for taking Advanced course with Certification course at the beginning.

Advanced Certification in Digital Marketing

30 Hours Certification Course Online Training

+ 18 Hours Hybrid Mode Advanced Training in Weekend

(1.5 – 2 months + 1 - 1.15 months), Fees = INR 30,000 INR 25,000 + 18% GST

(Admission for only 18 Hours hybrid mode training in Advanced course is available at discounted price for those who already have a basic knowledge of Social Media and Digital Marketing.)

Group Discount Structure

(Organizations/Groups can avail discounts on block/group enrolments)

• 2-3 candidates: 10%
• 4-5 candidates: 15%
• 6 candidates and above: 20%

How to Enrol?

1. Find your fees from Fees Chart mentioned above or in brochure or Contact us to know your fees.
2. Pay the fees through any of the options below –

Option A:

Net Banking (IMPS / NEFT / RTGS / UPI - GPay)

Bank Details

SEVEN BOATS INFO-SYSTEM PRIVATE LIMITED

ICICI BANK

CURRENT A/C No: 128205001175

IFSC: ICIC0001282

ICICI SINTHI MORE BRANCH,

48/4A, B. T. ROAD, SINTHI, KOLKATA 700050

Option B:

Credit/Debit Card

(* A 3.5% surcharge will be applicable for paying through Credit / Debit Card)

Payment Link - https://payu.in/pay/00E5A9B85D4A3AAB5D24C5E403963212

(Kindly Mention the Course Name / Code in Admission Form and in Online Payment Remark)

Option C:

Deposit Demand Draft/Cheque (payable at par at Kolkata) directly to the

Seven Boats Info-System Private Limited bank account. Find Bank details above.

3. Fill-up the details in Admission Form after payment –

Admission form link - https://forms.gle/shQtkEu5N52M6WZj9

1. You will receive an acknowledgement on successful completion of payment.
2. Our representative shall get in touch with you for further communication.
3. You will get an invoice through email on receipt of payment.

Please note - Cash payment is not accepted.

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About

The Bengal Chamber of Commerce and Industry (BCC&I)

The Bengal Chamber of Commerce and Industry (https://bengalchamber.com/), is one of the oldest institutions of its kind tracing its origins to 1833. The Chamber has played a pioneering role as a helmsman, steering the evolution of Commerce and Industry in India.

The Chamber has a vibrant IT Committee comprising of the leading developers, consultants, corporates, academia. Startups have also been included. The focus has always been to communicate and create a bridge between the technology users and the developers on how the synergy may be enhanced with disruptive innovations. The Chamber's annual  Business IT Conclave (BITC), a must attend do for techies, creates a platform for the stakeholders of technology including the providers, users, academia, incubators and Startups to network, interact, brainstorm and share best practices on the emerging technologies and their applications.

There is always constant focus of connecting the stakeholders with larger markets through dedicated B2B and B2G Meetings in partnerships in Embassies and Consulates in India, bilateral Chambers of Commerce and other similar organizations.

The Chamber has set up Webel-BCC&I Tech Incubation Centre to encourage entrepreneurship and facilitate deserving potential entrepreneurs a platform to initiate Start Ups which would be a contribution to the Startup Movement of the State.  The incubates are provided mentorship by the Mentor Group and Chamber’s experts on the domain knowledge and ancillary areas of business like Taxation, Legal and IPR and others. The viable businesses are connected with financers and collaborators.

The Chamber over the years have successfully delivered value added workshops and short- term certificate courses which were specifically designed and tailormade in keeping with the needs of the industry.

Seven Boats

Seven Boats Info-System Pvt. Ltd. is a premier digital marketing agency & training institute in

India since 2011 providing hands on online & classroom training, live webinars, tools, workshops, live projects, internship & strategic consulting to boost career or business. Seven boats is ranked among Top 50 Digital Marketing Training providers in India by SiliconIndia & Digital Monster Magazine. Among Top 3 Digital Marketing Institutes & agencies in Kolkata.

Seven Boats Academy is an integral training wing of Seven Boats Info-System Private. Limited. for carrying out the training activities in full capability and branding under Seven Boats Info-System Private Limited.

The training operation is led by Debajyoti Banerjee, Founder & CEO at Seven Boats Info-System Private Limited, Google Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur, 18+ years Experience, Visiting Faculty of Digital Marketing for PGDM students at Calcutta Business School, Brainware University, Calcutta University, United World School of Business & Globsyn Finishing School, Honorary speaker at IIM Rohtak, IIM Shillong, AICTE ATAL FDP, UGC HRDC & St. Xavier's College, Honorary Member of Departmental Advisory Committee of B P Poddar Institute of Management & Technology, Kolkata, Honorary member of Bengal Chamber of Commerce & Industry's Friends of IT committee, EC Member of PRSI Kolkata, Online Instructor at Udemy. Felicitated & invited by Public Relation Council of India, Calcutta University, Bhavan’s Asutosh College of Communication & Management, GMIT, IIT, IIM Shillong, BITS Pilani, St Xavier's College, United World Business School, Yo Success, Startup Talky, YourStory, NEN, StartupIndia, Bengal Chamber of Commerce, SiliconIndia, AIAF & more.

✓ Served 500+ clients globally in 50+ industry verticals

✓ Trained 1,00,000+ students across 165+ countries since 2011

✓ Received 25+ national awards including ABP news & CMO Asia, PRCI Chanakya Award & felicitations from Top B Schools such as IIM, IIT, St Xavier's , IIEST Shibpur etc.

✓ Featured in premier national magazines & newspapers

✓ 2500+ positive reviews

Session plan

Week 1:

Topic: Introduction to Digital Marketing 

Unit 1: What is Digital Marketing? (2 classes, 1 hour each) 

Unit 2: Why Digital Marketing Matters? (2 classes, 1 hour each)

Week 2:

Topic: Search Engine Optimization (SEO) 

Unit 1: Introduction to SEO (2 classes, 1.5 hours each) 

Unit 2: Keyword Research and On-Page/Off-page Optimization (4 classes, 1.5 hours each)

Week 3:

Topic: Pay-Per-Click Advertising (PPC) 

Unit 1: Introduction to PPC (2 classes, 1.5 hours each) 

Unit 2: Google Ads and Other Platforms (4 classes, 1.5 hours each)

Week 4:

Topic: Social Media Marketing (SMM) 

Unit 1: Introduction to SMM (2 classes, 1.5 hours each) 

Unit 2: Social Media Advertising and Analytics (4 classes, 1.5 hours each)

Week 5:

Topic: Email Marketing 

Unit 1: Introduction to Email Marketing (2 classes, 1 hour each) 

Unit 2: Email Marketing Best Practices (2 classes, 1 hour each)

Week 6:

Topic: Content Marketing 

Unit 1: Introduction to Content Marketing (2 classes,1.5 hours each) 

Unit 2: Content Creation and Promotion (4 classes, 1.5 hours each)

Week 7:

Topic: Analytics and Reporting 

Unit 1: Introduction to Analytics and Reporting (2 classes, 1.5 hours each) 

Unit 2: Google Analytics and Other Tools (2 classes, 1.5 hours each)

Week 8:

Topic: Mobile Marketing 

Unit 1: Introduction to Mobile Marketing (2 classes,1.5 hours each) 

Unit 2: SMS and Push Notification Campaigns (2 classes, 1.5 hours each)

Week 9:

Topic: Video Marketing 

Unit 1: Introduction to Video Marketing (2 classes, 1.5 hours each) 

Unit 2: YouTube Advertising and Other Platforms (4 classes, 1.5 hours each)

Week 10:

Topic: Affiliate Marketing 

Unit 1: Introduction to Affiliate Marketing (2 classes, 1.5 hours each) 

Unit 2: Affiliate Marketing Programs and Best Practices (2 classes, 1.5 hours each)

Week 11:

Topic: Digital Marketing Strategy 

Unit 1: Introduction to Digital Marketing Strategy (2 classes, 1.5 hours each) 

Unit 2: Developing a Digital Marketing Plan (4 classes, 1.5 hours each)

Week 12:

Topic: Final Project and Wrap-Up 

Unit 1: Final Project (6 classes, 1.5 hours each) 

Unit 2: Course Review and Evaluation (2 classes, 1.5 hours each)

Each class is expected to run for 1-1.5 hours, and the course is expected to run for 50 hours in total along with internship / assignments. This plan can be modified based on the specific needs and requirements of the learners and the course instructor.