Google Ads Course

Seven Boats Academy is a premier digital marketing institute based in Kolkata, India. The academy offers a wide range of courses to help students master various digital marketing skills. One of the most popular courses offered by Seven Boats Academy is the PPC course, which covers Google Ads. 

The course is designed to help students learn how to effectively use Google Ads and PPC campaigns to drive traffic to their website or online store. The course covers a wide range of topics, including keyword research, ad creation, and campaign management. 

The PPC course at Seven Boats Academy is led by experienced instructors who are experts in the field of digital marketing. As a result, students who complete the course will have the skills and knowledge necessary to effectively use Google Ads to drive traffic and sales.

Google Ads Training in India: Learn How to Create, Manage and Optimize Google Ads Campaigns

Looking to learn Google Ads? Want to become a certified Google Ads professional? Then look no further! Our Google Ads Training in India will teach you everything you need to know about creating, managing and optimizing Google Ads campaigns. In this course, you will gain in-depth knowledge of the different aspects of Google Ads, and learn how to use this powerful advertising platform to reach your target audience. With our Google Ads training, you will be able to create successful campaigns that generate results for your business. Enroll now and get started on your journey towards becoming a Google Ads expert!

 Become Google adwords certified professional. Google Adwords training course, Online mode and classroom in Kolkata. PPC/CPC, eCPC, CPA, CPV, CPM ads. Retargeting/Remarketing, Ecommerce/Shopping ads, Search ads, Display ads, Gmail ads, HTML5 Ads, Mobile ads, Video ads, Bidding strategies, Overdelivery, Budget & audience targeting, Dynamic Ads, Call Ads & more. Join today and become a Google adwords specialist with live case studies & projects.

The fifth chapter is based on the significance, planning and execution of pay per click and Google Adwords. After completing this chapter you would be able to operate the paid ad campaign. Before getting into the details of the chapter, we familiarise the student with the basic concept of PPC & Adwords. So to start with the updated definition of PPC, CPC, PPA, CPA are explained to the students. 

We have usually seen that students take great interest in understanding the bidding process. The concepts of manual bidding, automatic bidding and flexible bidding are covered under this course. Then we shall show you the various types of ads & the search or display network is also explained in this chapter. Various types of ads like, image/display, shopping, video, mobile and dynamic ads are explained with examples. 

The steps of adwords are explained with practical examples like camping, ad groups, ad copy. How to choose keywords and the difference between keywords like Broad, Phrase, Exact, Negative are explained.Then the next steps of this process are, making ad extension, automation rule, quality score, policy, Image Ad Types . Google Adwords & Analytics are very crucial for a person who wants to work in Digital Marketing Field. 

It is very necessary for a an Internet marketing Professional to know about this topics in details to get a leverage in the career front.  So once you have learnt these techniques the final part of this chapter would deal with the Conversion Tracking, Remarketing & Other Media Buying Techniques. 

A brief about the topics covered in this chapter:-

• Definition PPC/CPC & PPA/CPA, Google Adwords
• Concept of Bidding
• Analytics & Adwords.
• Conversion Tracking,  Remarketing
• Other Media Buying Techniques.

After completing this chapter you would be able to:- Manage and optimize PPC campaign. Create & manage Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc. Can Help to create & implement PPC strategies like keyword research and analysis and also prepare performance reports with suggestions.

Google Ads Course Syllabus

Module 1: Introduction to Google Ads

Unit 1: Overview of Google Ads

Unit 2: Setting Up Your Google Ads Account

Unit 3: Understanding the Google Ads Interface

Unit 4: Tips and Best Practices

Module 2: Google Ads Campaigns

Unit 1: Setting Up Your Campaigns

Unit 2: Campaign Types and Structures

Unit 3: Targeting and Bidding Strategies

Unit 4: Campaign Optimization

Module 3: Google Ads Strategies

Unit 1: Search Ads Strategies

Display Ads Strategies

Unit 2: Video Ads Strategies

Unit 3: Mobile Ads Strategies

Unit 4: Shopping Ads Strategies

Module 4: Measuring Results

Unit 1: Understanding Your Results

Unit 2: Measuring Your ROI

Unit 3: Tracking Conversions

Unit 4: Analyzing Your Results

Module 5: Advanced Google Ads Strategies

Unit 1: Automated Bidding Strategies

Unit 2: Remarketing Strategies

Unit 3: Audience Targeting Strategies

Unit 4: Advanced Optimization Techniques

Module 6: Working with Google Ads Professionals

Unit 1: Identifying Professional Services

Unit 2: Working with Agencies & Consultants

Unit 3: Managing Your Google Ads Budget

Unit 4: Working with the Google Ads Support Team