DPRMCM Course

With the growth in technology and digital marketing, it has become important for PR professionals, Journalists and mass communication students to be up to speed with the latest advancements in the field. Seven Boats Academy is offering a comprehensive Digital Marketing Course which will give them the much needed knowledge they need to stay ahead of the competition. The course curriculum has been designed keeping in mind the needs of today's professional and covers topics like SEO, email marketing, content writing, Google Adwords, mobile marketing, Digital Journalism and more. Seven Boats Academy has established itself as one of the leading digital marketing institutes in Kolkata, India, with an experienced team of facilitators and mentors who are passionate about teaching this rapidly changing discipline. With their help, participants can gain an understanding of some of the most effective online strategies and develop the necessary skills to make their presence felt on different digital platforms.

Digital PR, Marketing and Content Management Course

Introducing Digital PR, Marketing & Content Management Course in Kolkata for professionals & students in Mass Communication, Public Relations (PR), Journalism & more.

Course Duration: 3 Months. Weekdays or Weekend Saturday / Sunday Classroom Program in Kolkata (Bonus: Free lifetime access to our online course materials) 

Seven Boats has launched a career course in Digital PR, Marketing & Content Management (DPRMCM). This is a career readiness and enrichment course for Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration Fresher/Graduate/Under-graduate/Post-graduate students and professionals.

Digital PR, Marketing & Content Management Course (DPRMCM) as we name the course will be initially available in Kolkata and later on seeing the acceptance & popularity of the course among students & professionals we will like to take this course in other countries across the boundaries namely Nepal, Bhutan, Bangladesh & Southeast Asian countries.

Digital Public Relations, Digital Marketing & Content Management comprise the core strategy of digitally promoting any business and entity majorly through internet media. Digital Marketing encompasses all marketing efforts that use internet enabled electronic devices to reach the target audience of a business for giving brand awareness.

Content plays a crucial role in engaging the audience & thereby generating sales & revenue for the business. A business today can take advantage of digital channels such as search engines, social media, email, and websites to connect with potential customers for growing business and effectively can use Digital PR strategy to retain customer trust, loyalty, and happiness.

As per comscore 2018 Dec data, there are 462+ Million active internet users & 230+ Million mobile Social Media users in India on Facebook, Google, YouTube, Linkedin, Instagram & other platforms. Digital Marketing takes up 68% of marketing media in contrast to print (9%), Radio (6%) & TV (5%). Ad spending on Social Media is 29%, on Search it’s 27% & on Video it’s 20%.

There is steady growth in demand for skilled digital marketing, digital PR & content professionals. As per recent surveys there’s 800% increase in job opportunities for digital PR, marketers & content professionals in the last 5 years. Entrepreneurship is also on a big rise. It gives faster career path & more than 60% better opportunities than other career courses at comparatively lower course fees.

Digital Marketing & related industries have shown a trend of 1.8X average salary hike per annum for the right candidate. There's a huge scope for part-time passive income too. It’s a globally accepted skill. Top MNCs, SMEs & startups have huge & increasing demand for skilled  digital professionals & freelancers.

A fresher in Tier 1 cities can expect to draw an average monthly salary package of Rs 15,000 - 25,000 from first job after doing a professional course in Digital PR, Digital Marketing & Content Management. Understanding the demand for skilled professionals in digital industry  Seven Boats has launched an affordable 3 months career oriented DPRMCM course, which will give students from any stream & professionals the right mix of training in Digital Public Relations, Digital Marketing & Content Management so that they can find better placement opportunity.

Students from Mass Communication, Digital Media, Marketing, Journalism, Public Relations, Advertising, IT, HR, Administration background and Fresher / Graduate / Under-graduate / Post-graduate from any stream who are looking for job & better career opportunities can do this course. Even professionals & entrepreneurs who have some experience but need to upgrade skills to get promotion or to get salary hike or manage businesses can benefit from this professional course.

What will you get at the end of the DPRMCM course?

• Huge career growth
• Highly valued Seven Boats Academy.
• Internship Opportunity
• Experience letter*
• 100% Placement Assistance
• 100% Post-training Support
• Get premium tools.

Digital Marketing Skills Assessment Tests:

Digital Marketing Practice Mock Tests

Digital Marketing Exam

On-Page SEO Exam

Off-Page SEO Exam

SEO Exam

Google Ads Exam

Objectives

By the end of the course, participants should be able to:

• Understand the fundamentals of digital marketing, including SEO, content marketing, and social media

• Develop a digital marketing strategy to reach the desired target audience

• Create compelling digital content that resonates with the audience

• Utilize digital journalism techniques to write for digital media

• Understand the legal and ethical issues of digital journalism

• Adapt content for different digital platforms

Prerequisites

This course is suitable for PR professionals and journalists. No prior knowledge is required.

Course Outline

Module 1: Introduction to Digital Marketing

• Understanding digital marketing

• Overview of digital marketing tools

• Digital marketing strategy

Module 2: Content Creation for Digital Marketing

• Writing for digital media

• Content optimization

• Content promotion

• AI tools

Module 3: Social Media in Digital Marketing

• Introduction to social media

• Social media strategy

• Managing social media accounts

Module 4: Digital Journalism Basics

• Understanding the legal and ethical issues of digital journalism

• Adapting content to digital platforms

• Writing for digital media

Module 5: Putting it All Together

• Creating an effective digital marketing plan

• Developing a digital marketing strategy

• Measuring success of digital marketing efforts

Assessment

The course will be assessed through both written assignments and a final exam.

Written Assignments:

• Digital marketing plan

• Social media strategy

• Digital journalism piece

Final Exam