Diploma in Digital Marketing

Unlock Your Potential With Seven Boats Academy's Diploma in Digital Marketing (DDM)

Do you want to learn how to market your business online? Are you looking for a career in digital marketing? Do you want to learn how to use social media, search engine optimization, and email marketing to grow your business? Then you need to check out Seven Boats Academy's diploma in digital marketing!  

This diploma in digital marketing course is perfect for entrepreneurs, small business owners, students, freshers and marketing professionals who want to take their digital marketing skills to the next level.

A diploma in digital marketing can teach you everything you need to know! This type of qualification will give you the skills and knowledge needed to create successful online marketing campaigns.

A diploma in digital marketing is designed to give you the skills and knowledge needed to create successful online campaigns. You will learn about how to target right audience by the different types of digital media, such as search engine optimization (SEO), pay-per-click advertising (PPC), content creation, and social media management. 

You'll also learn how to track your results, analyze data, and use analytics to inform your decisions. 

Additionally, you'll gain an understanding of the strategies and tactics used in digital marketing along with the latest trends in digital marketing.

When choosing a diploma program, it's important to make sure that the institute has experienced faculty who can provide you with quality instruction. Additionally, ask questions about their curriculum to ensure that they are teaching the latest techniques in digital marketing. It's also important to look at the job placement rate of the institute and any reviews from past students.

Why Choose Seven Boats Academy?

1. Comprehensive Curriculum: The Diploma in Digital Marketing offered by Seven Boats Academy is an advanced level course designed to equip students with practical skills and in-depth knowledge across various digital marketing domains.
2. Industry Experts as Mentors: Learn from experienced professionals who have successfully implemented digital marketing strategies for numerous businesses. Benefit from their rich insights and practical expertise.
3. Internship and Placement Opportunities: Seven Boats Academy goes beyond theoretical learning by providing valuable internship opportunities. Gain hands-on experience and apply your knowledge in real-world scenarios. They also offer support for placements, giving you a head start in your career.
4. Flexible Learning Options: Whether you prefer in-person classes or online learning, Seven Boats Academy caters to your needs. Their online courses ensure that you can learn at your own pace, anytime, anywhere.
5. Holistic Approach: The academy focuses not only on imparting technical skills but also on developing important soft skills that are essential for success in the digital marketing industry. Enhance your communication, creativity, and critical thinking abilities.

Introduction: What is digital marketing and why is it important?

Digital marketing is the process of using technology to promote and sell products or services. This can be done through various online channels, such as email, social media, search engines, and websites. Digital marketing is important because it allows businesses to reach a larger audience more easily and cheaply than traditional marketing methods. Additionally, digital marketing can be more effective in terms of engaging potential customers and building relationships with them.

The basics of digital marketing: what are the most important elements of digital marketing?

The most important elements of digital marketing are website design, search engine optimization (SEO), content marketing, social media marketing, email marketing, and mobile marketing.

Website design is important because it is the first thing that potential customers will see when they visit your website. It is important to make a good first impression so that customers will want to stay on your website and learn more about your company. Your website should be easy to navigate and contain relevant information about your company and products or services.

Search engine optimization (SEO) is important because it helps your website rank higher in search results on sites like Google and Bing. When potential customers search for keywords related to your business, you want your website to be one of the first results that they see. This will help you get more website visitors, which can lead to more sales.

Content marketing is important because it helps you attract potential customers to your website and keep them engaged once they are there. Content should be interesting and informative, and should offer something valuable to the reader. You can use blog posts, articles, infographics, videos, or other types of content to attract people to your site and keep them coming back for more.

Social media marketing is important because it allows you to connect with potential and current customers on platforms where they are already spending time. You can use social media to share news and updates about your company, promote special offers, or just provide a place for customers to connect with you.

Email marketing is important because it allows you to stay in touch with potential and current customers without having to rely on them coming to your website on their own. You can use email newsletters to share news, updates, or special offers with your subscribers. You can also use email automation to send triggered emails based on customer behavior, such as abandoned cart emails or birthday coupons.

In order to achieve success, it is important to create a comprehensive and effective digital marketing strategy. This strategy should be based on the company's goals and objectives, and should take into account the various channels that can be used to reach the target audience.

Some of the most popular digital marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Each of these channels has its own strengths and weaknesses, and should be used in a way that is most likely to reach the target audience.

For example, SEO is an important part of any digital marketing strategy. It helps to ensure that potential customers are able to find the company's website when they search for relevant keywords. However, SEO takes time to implement and may not produce results immediately.

PPC advertising can be a more immediate way to reach potential customers. This type of advertising allows companies to bid on keywords relevant to their products or services, and then have their ads appear in search engine results pages when people search for those keywords. PPC can be an effective way to reach potential customers who are actively searching for what the company has to offer.

Social media marketing can also be an effective way to reach potential customers and create brand awareness. By creating engaging content and building up a following on social media sites such as Facebook, Twitter, and Instagram, companies can connect with potential customers and create a positive image for their brand.

Email marketing is another useful tool for reaching potential customers. By sending out regular newsletters or other email communications, companies can stay in touch with their subscribers and promote new products or services. Email marketing can also be used to build relationships with customers and create loyalty among them.

Content marketing is another important aspect of digital marketing. By creating high-quality content that is relevant to their products or services, companies can attract attention from potential customers and establish themselves as experts in their field. Content marketing can take many different forms, such as blog posts, articles, infographics, videos, and podcasts.

Digital marketing is a complex process, but by understanding the various channels available and how to use them effectively, companies can maximize their chances of success.

Mobile marketing is important because more and more people are using their smartphones and tablets to access the internet. It is important to make sure that your website is mobile-friendly so that people can easily view it on their devices. You can also use SMS messages or push notifications to reach people directly on their phones.

How to create a successful digital marketing strategy: what are the key components of a successful digital marketing strategy?

As the world increasingly shifts to digital, so too must businesses change the way they market themselves. A successful digital marketing strategy is key to reaching and engaging customers in the online space. But what exactly makes up a successful digital marketing strategy? Here are the key components:

1. Understanding your audience: Who are your customers and what do they want? It's important to understand your target audience and what motivates them before you can create effective marketing campaigns. Use market research and customer surveys to get to know your audience better.

2. Setting goals: What do you want to achieve with your digital marketing campaigns? Be clear about your goals from the start, whether it's increasing brand awareness, generating leads or boosting sales. Once you have set goals, you can measure your progress and adjust your strategies accordingly.

3. Creating compelling content: This is perhaps the most important element of a successful digital marketing strategy. Your content must be interesting and relevant to your target audience in order to engage them. Create content that is shareable and promotes your brand in a positive light.

4. Optimizing for search engines: In order for people to find your content, it needs to be properly optimized for search engines. Use keywords throughout your website and content that are relevant to what people are searching for. This will help improve your search engine ranking and bring more visitors to your site.

5. Promoting your content: Once you've created great content, you need to get it in front of as many people as possible. Use social media, email marketing, and other channels to reach out to potential customers and promote your content. Make sure to track how well each campaign performs so you can adjust future promotions accordingly.

By following these simple tips, you can develop a successful digital marketing strategy that will help grow your business in the ever-changing online landscape.

How to implement a digital marketing campaign: what are the steps involved in implementing a digital marketing campaign?

When it comes to digital marketing, there are a few key steps that you need to take in order to ensure that your campaign is successful. First and foremost, you need to determine your goals and objectives for the campaign. What are you hoping to achieve? Once you know this, you can start to put together a plan of action.

Next, you need to identify your target audience. Who are you trying to reach with your message? Once you know this, you can start to create content that is tailored to them. This could include blog posts, social media posts, and even email marketing messages.

Once you have all of this in place, you need to start promoting your content. This is where SEO comes into play. You need to make sure that your content is keyword rich so that it will show up in search engine results pages when people are looking for information related to your campaign.

Finally, you need to measure the results of your campaign so that you can determine whether or not it was successful. Did you reach your goals? Did you get the desired response from your target audience? By measuring the results of your campaign, you can learn what works and what doesn't so that you can adjust your strategy accordingly for future campaigns.

Whether you're just starting out or looking to advance your current digital marketing skills, a diploma in digital marketing can help you reach new heights!

Certificate

Internship Letter

DDM (Diploma in Digital Marketing Course Details)

Total duration: 6.5 months

[Online live instructor led or Classroom Training. Weekly 2 Days | 1.5-2 Hours per Session (35 sessions). 50-60 hours trainer-led classes + 450 hours online LMS video walkthrough course access + 30-40 hours parallel Internship (3 Months) + 8-10 hours practical assignments ]* T&C apply

1. Digital Marketing Fundamentals
2. Digital Marketing Audit, Research and Analysis
3. Digital Marketing Strategies
4. Search Engine Optimization
5. Social Media Marketing (Facebook, Instagram, LinkedIn, Twitter, YouTube, Facebook and Instagram Ads)
6. Content Marketing
7. Google Ads - Search (PPC/CPC), Display, Video ads campaign
8. Google Analytics
9. Google Search Console
10. Conversion Rate Optimization
11. E-Commerce SEO
12. Technical SEO
13. Advanced SEO
14. Local SEO
15. Meta Business Suite
16. Advanced Social Media Marketing and targeting techniques
17. Social Media Campaign Planning
18. Meta Pixel, Custom Audience, Retargeting, Custom Conversion
19. Facebook Ads reporting
20. Advanced Web Analytics and visitor tracking
21. Google Search Ad Dynamic keyword insertion
22. Google Shopping ad
23. Online Reputation Management
24. Influencer Marketing
25. Content Writing / Copywriting
26. Website planning and development (WordPress)
27. Video Editing tools
28. YouTube Marketing
29. Psychographic marketing
30. Google Ads Remarketing
31. Advanced Social Media Marketing techniques
32. Email Marketing
33. Google Web Stories
34. Podcast Marketing
35. Affiliate Marketing
36. Longer Internship on Live Projects

Student Testimonial

With Seven Boats Academy's Diploma in Digital Marketing, you'll gain the expertise needed to thrive in the fast-paced world of digital marketing. Stay ahead of the curve with their industry-relevant curriculum, practical training, and invaluable mentorship.

Don't miss this opportunity to jumpstart your digital marketing career.