What is a search funnel? Give an example
A search funnel is a set of steps that guide potential customers to convert from visiting your website to completing …
Read MoreWhat are the various buying models available in display advertising?
Display advertising offers a variety of buying models for marketers to take advantage of when it comes to reaching their …
Read MoreWhat are the various targeting strategies for display advertising?
With advancements in technology, display advertising has quickly become a powerful way for businesses to reach consumers. To do this …
Read MoreWhat Does the Future of Work Look Like?
Answer: The future of work is going to be more about freelancing and entrepreneurship. Technology is making it easier for …
Read MoreWhat are the 5 stages of digital marketing?
Answer: AACRO® Framework of digital marketing tells us about the 5 main stages of digital marketing. 1. ActivationThis is the …
Read MoreHow to improve CTR?
What is Click Through Rate? Click-Through Rate (CTR) is a metric used in digital marketing to measure the percentage of …
Read MoreWhat are the major differences between traditional and digital marketing?
Answer: Traditional marketing is all about creating a message, putting it in a form that can be delivered (usually print …
Read MoreHow will you prepare a digital marketing plan?
Answer: There is no one-size-fits-all answer to this question, as the approach you take will vary depending on your specific …
Read MoreWhat is the P-O-E-M model in digital marketing strategy?
Answer: P-O-E-M stands for Paid, Owned and Earned media. Paid media refers to advertising that you purchase (e.g. TV ads, …
Read MoreWhich tools help you measure the success of your website?
Answer: Google Analytics and Moz are two of the most popular website measurement tools. They both offer a wide range …
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