Bing Ads Open LinkedIn Door for B2B Community

bing and linkedin ads

For the uninitiated, Bing and LinkedIn are both owned by Microsoft.

A casual user put forth a suggestion on the official Bing ads forum about pooling the resources of both Bing and LinkedIn together. There was enough merit in the suggestion because LinkedIn is the breeding ground of professional networking.

As a result, there is a lot of business talk and deals happening on the platform. If Bing Ads were made available to this network, businesses, especially the B2B community, will be immensely benefited.

This is where Bing can cut a score above Google. Google does not have any stakes in LinkedIn and that gives Bing exclusive access to the data and users networking through LinkedIn.

As of now, only the larger B2B owners are able to put up ads on LinkedIn because the cost is too high for smaller B2Bs. With Bing Ads integrating with LinkedIn, the scene opens up as a win-win situation for all.

Bing Ads recognized the merit of the suggestion on the forum board. In a needlessly quiet manner, Bing Ads have announced on this same board that the suggestion was picked up and the collation of data will be done by the end of this year.

In other words, Bing Ads will show up on LinkedIn, opening up the gateway for more business to happen on the number one professional networking site of the world. Bing will surely benefit from this as a search engine as well.

This idea is not entirely novel. Microsoft was already integrating its resourced through a product called Microsoft Audience Network. This brought together data culled from LinkedIn profiles, Bing searches, web activities on Microsoft-owned browsers and Microsoft’s own consumer data. Now Bing advertisers will have access to all of that! 

0 responses on "Bing Ads Open LinkedIn Door for B2B Community"

Leave a Message

Your email address will not be published. Required fields are marked *

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres

Nagerbazar

Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]

Khardah

P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]

Bhowanipore

SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]

Baranagar

14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

top
Copyright © 2011-2024 Seven Boats Academy. All rights reserved.
Login / Sign up
Download Brochure
WhatsApp Chat

Alert: Scammers are impersonating & pretending to be Seven Boats Info-System Private Limited. Be Aware. Learn How to Protect Yourself.

Read more →