Content Marketing Course

Seven Boats Academy's Content Marketing course is designed to help students develop the skills and knowledge necessary to create and distribute high-quality content that drives results. The course covers topics such as strategic planning, creating buyer personas, developing a content calendar, and measuring success. In addition, students will have the opportunity to put their new skills to the test by creating and executing a content marketing campaign. By the end of the course, students will be well-equipped to develop and implement an effective content marketing strategy for their business.

If you are a business owner or an aspiring content marketer, it is important to understand the basics of content marketing. Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In other words, content marketing is all about creating interesting and engaging content that will help you attract more customers. And that's where a content marketing course comes in!

Content marketing is a powerful tool that can help you attract more customers and grow your business. And a content marketing course can teach you the basics of content marketing so that you can start using it to reach your target audience. Here are ten reasons why you should take a content marketing course:

01. Content marketing can help you attract more customers.

02. Content marketing can help you grow your business.

03. A content marketing course can teach you how to create engaging and valuable content.

04. A content marketing course can teach you how to effectively distribute your content.

05. A content marketing course can teach you how to measure the success of your content marketing campaigns.

06. A content marketing course can teach you how to create a content marketing strategy that aligns with your business goals.

07. A content marketing course can teach you how to budget for and manage a content marketing campaign.

08. A content marketing course can teach you how to integrate content marketing into your overall marketing strategy.

09. A content marketing course can provide you with a network of other content marketers.

010. A content marketing course can give you the confidence to implement a successful content marketing campaign.

The word “content marketing” has witnessed growing popularity and awareness trend in past few days. Well the recent buzz is justified. Content marketing has successfully proved itself as one of the prime segment of Digital Marketing. It is also said that “content is king” in the world of online branding promotion and advertisement.  

We can segregate the content into these following types  

Blogs and guest posts, this is one of the most common type of content that captures a big portion of whole content marketing strategy. While it is true that the art of writing is God gifted, but after learning this module, you would be able to know how to implement the technical aspects of content writing, that would help you write Digital Marketing Friendly content.  

Infographics. It includes long, vertical graphics that involves statistics, charts, graphs, and other information. It is very essential for enhancing the overall look and feel. So through this module we would be teaching you the correct way to execute the infographics.  

Webpages. It is very essential to get content marketing done for a webpage to get adequate result from the SEO activity. So this module would guide you to get a proper understanding on SEO friendly content.  

Podcasts. Through this module we would also share the basic understanding of Podcasts. It’s a digital audio file that can be downloaded and would be received by subscribers.  

Videos. Viral Video Marketing is one of the most trendiest thing. This type of content catches attention of everyone and therefore it is one of the most essential aspect of Content Marketing. So through this module, you would be able to know the pulse of video marketing.  

Webinar:- This also involves another segment of content marketing.Through this module you would be able to operate a Web-based seminar, involving presentation, lecture, workshop transmitted over the Web using video conferencing software. You would be able to use this, as an interactive element for sharing information.  

Clickbait:- You would also be able to learn the concept of clickbait. This is the type of online content, which is sensational or provocative nature, and its basic aspect is to attract visitors to a particular web page.  

Linkbait:- This module would also help you to enhance the website content designed to attract visitors to our webiste and encourage the visitors to create hyperlinks to the site, with the ultimate goal to leverage the site's position on various search engine.  

Our Content Marketing Module, would help you to accentuate the online presence of any brand. It is utmost necessity for any startup business to get leverage from content marketing. So , no matter you are a student or working professional or a businessman, this module would open new avenue for all.

If you're interested in learning more about content marketing, then a content marketing course is definitely for you! WhatsApp chat with us. 

Brief Course Outline of Content Marketing

The content marketing course is divided into a few core modules such as 

• Setting Up Your Base
• AIDA  or PAS Funnel
• Defining Your Brand & Target Audience
• Content Creation
• Content Publishing

These core modules consists of the following topics / sub topics

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Writing Messages and Creating Content
• Getting Your Message Into the Media
• Content Strategy & Challenges
• Blog Marketing
• Social Media Marketing Channels
• Image Marketing
• Video Marketing
• Article and Press Release Marketing
• Email Marketing
• Event Marketing
• B2B Marketing

Content Marketing Course Syllabus

Unit 1: Introduction to Content Marketing

Module 1: What Is Content Marketing?

Module 2: Benefits of Content Marketing

Module 3: Building an Effective Content Marketing Strategy

Unit 2: Content Creation

Module 1: Content Creation Best Practices

Module 2: Types of Content

Module 3: Writing for SEO

Module 4: Creating Engaging Content

Unit 3: Content Distribution

Module 1: Social Media Platforms

Module 2: Email Marketing

Module 3: Influencer Marketing

Module 4: Paid Advertising

Unit 4: Performance Measurement

Module 1: Measuring Engagement

Module 2: Analyzing Results 

Module 3: Optimizing Content

Unit 5: Advanced Content Marketing

Module 1: Content Marketing Automation

Module 2: Content Repurposing Strategies

Module 3: Leveraging User Generated Content

Module 4: Content Marketing Trends & Best Practices

Seven Boats Academy's content marketing course is designed to give you the skills and knowledge you need to develop and implement a successful content marketing strategy. The course covers topics such as content creation, curation, distribution, promotion, and measurement, and provides you with the tools you need to create compelling content that resonates with your audience. In addition, the course offers valuable insights into the latest trends and best practices in content marketing, so you can stay ahead of the curve and keep your content marketing strategy on track. Whether you're looking to improve your existing content marketing skills or learn how to develop and execute a Content Marketing strategy from scratch, this course is for you.