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Updated on:
August 9, 2023
Learn digital marketing online in effortless ways. Simple step by step approach to learn digital marketing. Easy and painless. Available in Hindi and English language. 40+ hours of online strategic digital marketing course in India.
1 day, 21 hours
50
12 Months
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / On-site Corporate Training / Online and Classroom training in Kolkata, India.Â
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As more and more companies look to improve their online presence, the need for trained digital marketing professionals is growing rapidly. To help meet this demand, Seven Boats Academy has developed a comprehensive 40-hour course in digital marketing that provides a comprehensive overview of the key concepts and techniques in this field. The course covers everything from website design, optimization, and tracking to social media marketing, analytics, content creation, conversion rate optimization, email marketing campaigns, and much more. Whether you are new to the field or already have some experience under your belt, this course is an excellent way to deepen your knowledge and hone your skills. So if you're looking to advance your career in digital marketing, be sure to sign up for this top-notch training program today!
Applicable for beginners, professionals & Business owners. Get bonus cheat- sheet tricks & tweaks. Mostly in Hindi & English comined language.
Course Objective – The objective of this course is to understand the importance of digital marketing and its strategic aspects and practical applications.
Module 1: Understanding Digital Marketing
Concept, Components of Digital Marketing, Need and Scope of Digital
Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and
Strategies, Comparison of Marketing and Digital Marketing, Digital
Marketing Trends.
Channels of Digital Marketing: Digital Marketing, Website Marketing,
Search Engine Marketing, Online Advertising, Email Marketing, Blog
Marketing, Social Media Marketing, Audio, Video and Interactive
Marketing, Online Public Relations, Mobile Marketing, Migrating from
Traditional Channels to Digital Channels.
Module 2: Marketing in the Digital Era
Segmentation, Importance of Audience Segmentation, How different
segments use Digital Media, Organizational Characteristics, Purchasing
Characteristics, Using Digital Media to Reach, Acquisition and Retention of new customers, Digital Media for Customer Loyalty.
Module 3: Digital Marketing Plan
Need of a Digital Marketing Plan, Elements of a Digital Marketing Plan,
Marketing Plan, Executive Summary, Mission, Situational Analysis,
Opportunities and Issues, Goals and Objectives, Marketing Strategy, Action Plan, Budget, Writing the Marketing Plan and Implementing the Plan.
Module 4: Search Engine Marketing and Online Advertising
Importance of SEM, understanding Web Search – keywords, HTML tags,
Inbound Links, Online Advertising vs. Traditional Advertising, Payment
Methods of Online Advertising – CPM (Cost-per-Thousand) and CPC (Cost-per-click), Display Ads - choosing a Display Ad Format, Landing Page and its importance
Module 5: Social Media Marketing
Understanding Social Media, Social Networking with Facebook, LinkedIn,
Blogging as a social medium, Microblogging with Twitter, Social Sharing
with YouTube, Social Media for Customer Reach, Acquisition and
Retention.
Measurement of Digital Media: Analyzing Digital Media Performance, Analyzing Website Performance, Analyzing Advertising Performance.
Course Outcome: This course will help the students to understand the applications of digital marketing in the globalized market.
Digital Marketing Skills Assessment Tests:
Digital Marketing Practice Mock Tests
Social media marketing exam
here's a 40-hour digital marketing session plan with unit names, spread out over a 12-week period with 1 hour per class:
Week 1:
Unit 1: Introduction to Digital Marketing (2 classes)
Unit 2: Understanding the Digital Marketing Landscape (2 classes)
Week 2:
Unit 3: Search Engine Optimization (SEO) (4 classes)
Week 3:
Unit 4: Pay-Per-Click (PPC) Advertising (4 classes)
Week 4:
Unit 5: Social Media Marketing (SMM) (4 classes)
Week 5:
Unit 6: Email Marketing (2 classes)
Unit 7: Mobile Marketing (2 classes)
Week 6:
Unit 8: Content Marketing (4 classes)
Week 7:
Unit 9: Video Marketing (2 classes)
Unit 10: Affiliate Marketing (2 classes)
Week 8:
Unit 11: Digital Marketing Analytics (4 classes)
Week 9:
Unit 12: Web Design and Development (2 classes)
Unit 13: User Experience (UX) (2 classes)
Week 10:
Unit 14: Digital Marketing Strategy (4 classes)
Week 11:
Unit 15: Branding and Digital Marketing (2 classes)
Unit 16: Ethics and Privacy in Digital Marketing (2 classes)
Week 12:
Unit 17: Final Project (6 classes)
Each unit consists of 2 to 4 classes, and each class is one hour long. The course will run for 12 weeks, with a total of 40 classes. This session plan can be adjusted based on the specific needs and requirements of the learners and the course instructor.
Course Curriculum
- Subscribe to Seven Boats YouTube Channel FREE 01:00:00
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- Seven Boats Course Instruction Manual 01:00:00
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- Concept, Components of Digital Marketing, Need and Scope of Digital Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and Strategies 00:55:00
- Comparison of Marketing and Digital Marketing, Digital Marketing Trends in 2020 & beyond – AI, AR, VR, IoT, Voice Search etc 00:48:00
- Website Marketing, Search Engine Optimization & Marketing 01:00:00
- Online Advertising, Media buying, Online Reputation management 01:02:00
- Email Marketing, Blog marketing 00:55:00
- Digital PR, Social Media Marketing, content shareability, viral factors, hashtags & more 00:59:00
- Video & interactive marketing & SMM 01:02:00
- Online Public Relations, Mobile Marketing, Migrating from Traditional Channels to Digital Channels 01:02:00
- Audience segmentation, importance, examples 00:59:00
- Acquisition techniques, Using Digital Media to Reach Target Audience, How different segments use Digital Media, Organizational Characteristics, Purchasing Characteristics, Digital Marketing Mix 01:07:00
- Conversion & Acquisition techniques 01:03:00
- Retention strategy, digital branding in new normal and earning money through digital marketing 01:00:00
- Optimization strategies in digital marketing, Web analytics and deriving decision 01:02:00
- Analytics – derive decisions and strategies from data 01:10:00
- Google search console, POP, POD, FAB etc 01:06:00
- Google Ads/PPC 01:02:00
- SEM, Google Ads, Search, Display, Shopping, Video, Mobile and more 01:02:00
- Payment Methods of Online Advertising – CPM (Cost-per-Thousand) and CPC (Cost-per-click), Display Ads – choosing a Display Ad Format, CPV for video ads 01:02:00
- Remarketing,Google display and video ads practical details-CPM CPV and more 00:55:00
- Lead Generation Strategies, KPI, POP, POD, FAB, Marketing Plan, SEO, Keywords & More 01:00:00
- Class materials – PPTs 01:10:00
- Strategic Digital Marketing Assignments 2 weeks, 1 day
- Recent Digital Marketing Jobs 00:10:00
- Upload your CV 00:15:00
- Placement Feedback Form 00:15:00
Course Reviews
Seven Boats Academy - Premier Digital Marketing Institute in India
Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.
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FAQs
We recommend you to have a 4GÂ Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.
Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.
This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.
Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course.Â
If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself.Â
This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.
But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.
Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you.Â
Yes, you will get replacement unit/module in English from our extensive class recordings library.Â
Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS
This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement.Â
In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.
You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.
Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.
We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam.Â
Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.
Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course.Â
Further you can upgrade to our premium self-paced online course or live instructor-led courses.
Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams.Â
Further you can opt in for our premium self-paced online courses or live trainer-led courses.Â
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i am very much happy with 7boats app great knowledge
best course