Top free digital marketing certification programs: Digital marketing is the buzzword during these trying times. With people cooped up inside their homes, brands are understanding the benefits of digital marketing campaign and how it can help them. Statista point out 4.57 billion people are currently using internet – with China, India, and United States leading the race in the digital netizens.
Brands are looking out for executives who can run and manage successful digital marketing campaigns, bringing in business and engagements for them. Candidates looking for making a career in the field, can enroll into these free digital marketing certifications. It can help them in moving forward, and create a career in the digital marketing industry.
A strong resume can help anyone in landing their dream job.
Top Free Online Digital Marketing Certification Courses
Top 10 Free Online Digital Marketing Certification Courses in India & abroad
| Certification | Category |
| Google Analytics IQ Certification Program | Web analytics |
| HubSpot Content Marketing Certification Program | Content Marketing |
| Seven Boats Academy Free Digital Marketing Certification | SEO, Digital Marketing |
| Google Ads Certification Program | Online Advertising |
| YouTube certification course | YouTube Video Marketing |
| LinkedIn Learning | Digital Marketing Specialist |
| Machine Learning Certification by Stanford University from Coursera | Machine Learning |
| Google Digital Garage Certification | Digital Marketing Fundamentals |
| Deep Learning Specialization Certification from Coursera | AI & ML |
| Facebook Blueprint | Facebook Ads |
Find below the list of 50+ best free online digital marketing certification programs to boost your career.
Google Analytics IQ Certification Program
Time required: Six to seven hours
Where to enroll: https://analytics.google.com/analytics/academy/
The entire world of digital marketing revolves around Google in one way or other. It is crucial to learn and understand the campaign metrics, measuring the marketing tactics, and monitoring the KPIs. The Google Analytics Individual Qualification certificate course teaches the aspirant keys to deciphering the metrics and learning the workarounds for success in the business. Post the course completion, candidates have to pass an exam to get certified.
Candidates willing to get through this course, need to create an account in the Google’s Academy for Ads.
HubSpot Content Marketing Certification Program
Time required: Six hours
Where to enroll: https://academy.hubspot.com/
In digital marketing, content is one of the crucial components of a campaign. A good content influences the audiences, bringing in more buyers for the brand. Most brands are always on a lookout for talented executives, who can create high quality contents and market them efficiently.
Hubspot offers a huge range of courses (there are more than 10+ courses) for digital content creators who want to make it big in the industry. These free digital marketing certification courses help creators in producing better contents, which fetches better ROI.
Seven Boats Academy Free SEO Certification & Free Digital Marketing Courses
Time required: 2-3 Months
Where to enroll: https://www.7boats.com/academy/course/free-seo-certification-course/
Seven Boats Academy’s Free SEO Certification course is among the best free SEO courses available in market globally having more than 40K students with 1K+ highly positive ratings & reviews. This is an online video walk-through practical course trained by Debajyoti Banerjee . Also get Free digital marketing courses and free digital marketing tutorials from Seven Boats. Get SevenBoats Android app on Google play here – https://play.google.com/store/apps/details?id=com.sevenboats.twa
Get free digital marketing guide, free digital marketing mock test and more from Seven Boats.
Seven Boats have their premium online and offline (classroom) training programs as well.
Google Ads Certification Program
Time required: Six to seven hours
Where to enroll: https://analytics.google.com/analytics/academy/
To make it in the digital marketing industry, it is important learn and understand different tools offered by Google. This certification program can help in picking up the tricks needed to make your ad campaign better and view worthy.
The candidates have to pass the test on basic and advanced level tests for getting certified. Apart from that candidate’s knowledge on campaign setup and management, search advertising, mobile advertising as well as optimization are tested.
Among other courses offered by the search engine giant, this test requires the candidate to score more than 80% to pass.
YouTube certification course
Time required: Varies from time to time
Where to enroll: https://creatoracademy.youtube.com/page/home
With prominence of video content & video marketing increasing in the past few years, agencies are looking out for talented marketing executives who can create comprehensive strategies for video content. Being one of the biggest video content storehouses, YouTube is offering free digital marketing certifications to interested candidates.
These courses are highly sought-after among content creators, and passing these courses can give them an edge over others. However, not everyone can enroll into these courses. YouTube has recently updated their eligibility criteria, inviting only creators or partners with a YouTube partner manager.
Become a Digital Marketing Specialist by LinkedIn Learning
Time required: 27 hours
Where to enroll: https://www.linkedin.com/learning/paths/become-a-digital-marketer
LinkedIn Learning is a popular certification hub among professionals looking for new skills to learn. The entire ‘Become a Digital Marketing Specialist’ program, comprises of 10+ learning programs, that helps the professional in becoming a digital marketing specialist. One can learn different concepts like content strategy and planning and to SEO analytics.
Applicants can get a hands-on training on Google ads and analytics, which can be an added advantage.
Machine Learning Certification by Stanford University
Time required: 11-weeks
Where to enroll: https://www.coursera.org/
With the introduction of voice search in the digital marketing, Artificial intelligence or AI have fundamentally changed the way we search for information. AI is the new trend in the market, and can bring in more dynamic results for brands.
Professionals who are ahead of their time, are picking up the trend and enrolling into value-added course that can help them in getting face to face with machine learning. The Machine Learning Certification by the Stanford University is one of the most anticipated courses on Coursera. It gives the candidate a perfect introduction to the core concepts of machine learning.
Digital Garage: Fundamentals of Digital Marketing Certification
Time required: Close to eight hours
Where to enroll: https://learndigital.withgoogle.com/digitalgarage
One of the most comprehensive free digital marketing certification courses, the Google’s Digital Garage diploma offers newbies a chance to learn the core concepts of industry. The course covers close to 25+ topics, starting from display advertising to reading data analytics.
The program offers a foundation course on the subject, and is a must for anyone who wants to learn digital marketing. With an interactive layout of the course, candidate can quickly navigate through the chapters with ease.
Deep Learning Specialization Certification
Time required: 3 months
Where to enroll: https://www.coursera.org/
Among the free digital marketing certification courses available at Coursera, this diploma certification also focuses on AI and machine learning. Created by the NVIDIA Deep Learning Institute and deeplearning.ai, this course teaches the basics of deep learning and machine language. After the course, candidates can comprehend concepts like Batch normalization (BatchNorm), Long short-term memory (LSTM) networks, and several other concepts. Most candidates are advised to complete the Machine Learning Certification program available at Coursera before enrolling here.
Digital marketing certification course from Facebook Blueprint
Time required: Time varies
Where to enroll: https://www.facebookblueprint.com/student/catalog
Facebook, one of the biggest social networking sites, is offering free digital marketing courses to interested candidates. Created with the aim of teaching the digital marketing per se with the business environment in a real world. Participants, while partaking in the course, can learn about marketing at Facebook, Ad Auction and Campaign performance.
Twitter Flight School Certification
Time required: 1.5 hours
Where to enroll: https://flightschool.twitter.com/
With more than 330 million user base Twitter is one of the most happening venues for digital marketing. The free digital marketing certifications offered by Twitter Flight School helps the candidate in learning about generating traction on the medium as well as running successful marketing campaigns. You can complete these short-term courses can be completed on the go, making them perfect for currently employed professionals.
Other popular online free digital marketing certification courses
- Inbound Marketing Certification – HubSpot Academy
- Free SEO Course – Seven Boats Academy (Free with Certification)
- Content Marketing Certification – HubSpot Academy
- Internet Marketing for Smart People – Copyblogger
- Viral Marketing and How to Craft Contagious Content – Coursera
- The Strategy of Content Marketing – Coursera
- Content Marketing for B2B Enterprises – Udemy
- Content Marketing – QuickSprout
- Social Media Certification – HubSpot Academy
- Developing an End-to-End Instagram Marketing Strategy For Your Business – HubSpot Academy
- Social Media Marketing – edX
- Diploma in Social Media Marketing – Alison
- Blueprint – Facebook
- Social Media Analytics – quintly
- Social Media Week of Webinars – Buffer
- Digital Marketing Course – Google
- SEO Training Course – HubSpot Academy
- SEO Training Course by Moz – Udemy
- Advanced SEO: Tactics and Strategy – Udemy
- SEO – Quicksprout
- Email Marketing Certification – HubSpot Academy
- Email Marketing – QuickSprout
- Make a Website – Codeacademy
- Learn Javascript – Codeacademy
- Learn Ruby – Codeacademy
- Learn Python – Codeacademy
- Learn HTML & CSS – Codeacademy
- Learn to Code Awesome Websites – General Assembly
- What Digital Advertising Is & How to Do It – HubSpot Academy
- How to Build a Paid Media Strategy – HubSpot Academy
- Paid Advertising – QuickSprout
- Wordstream PPC University
- Advertising Your Business Online – Alison
- Copywriting 101: Crafting Your First Ad Campaign – Skillshare
- Advertising Foundations – Lynda
- Basic Graphic Design Course – Canva
- Photoshop 2020: One-on-One Fundamentals – LinkedIn Learning
- InDesign 2020: Essential Training – LinkedIn Learning
- Optinmonster Digital Marketing Training (Free)
- SEMRUSH Academy (Free with Certification)
10+ Online Digital Marketing Courses for Beginners (Free & Paid)
As digital marketing takes flight today, our race against traditional promotion and marketing is modernized with some elaborate chunks of digital marketing platforms. Every alternate the brand today wants a killer promotion for his or her products and services. Who do you think will take care of all that? The professionals of course and where are they learning the skills?
Now that is a tricky question, you will have to understand that not every digital marketing course is authentic. Internet is filled with hoax and frauds, and the only way you can get into an authentic online digital marketing course is from research. Well, let us save you some time, we did all the research work for you and came up with 10 authentic online courses for digital marketing that you can rely on.
What is special about these online courses in digital marketing?
When you type a search for the best digital marketing course, you will get endless options and our selections will be on top of the pages. We care about our readers and want you to register and invest in productive courses. We also list down the courses with to the point and relevant details that will be super beneficial for you. Some of the course also has a specialty with different streams of digital marketing to fit into the liking of every individual.
Who should opt for digital marketing course?
If you are wondering that only fresh professional are eligible for digital marketing courses or people in the same stream, then you are wrong. Digital marketing skills are needed in almost every business today, for any brand that wants a long-term online presence must make friend with digital marketing. It will not bite! Instead, it will be a friend in need of delivering service and increasing your online presence with little and smart contribution in return.
List of Best Digital Marketing Certification Courses (Free + Premium)
Reliablesoft Academy
The Reliancesoft academy is a full-service academy with a major online presence that offers a Full Digital Marketing course with SEO and other streams in the syllabus since almost 2002. This service includes almost all streams in the syllabus that covers all the hiccups and aspects of digital marketing for a sure success. The course syllabus of this service includes include the following:
- Digital marketing basics
- Keyword research
- Content marketing
- Search engine optimization
- Google analytics
- E-Commerce SEO
- Social media marketing
- Email marketing
The course completions celebrate the success of your efforts with a solid certification. You can display it on your CV and use the skills to enhance your business in any way you want.
Seven Boats Academy
Seven Boats Academy is a premier digital marketing training institutes in India offering online video walk-through digital marketing course [Self-paced learning], live instructor-led online digital marketing courses and classroom digital marketing courses.
They offer a cutting edge Free SEO course , Free digital marketing tutorials as well as premium OADMC Certification Course[ advanced online digital marketing course ] and many other premium practical courses. Their course covers 450+ hours of video and e-learning contents, Ideal for beginners, intermediate and advanced level. Visit Seven Boats Academy or check their plans & pricing
SEMRUSH Academy
We all know about SEMRUSH, and now they have a striking digital marketing course with some of the most wanted streams intact. They created a number of free digital marketing courses with a wide number of topics that include:
- SEO
- Content Marketing
- Social Media Marketing
- PPC
- Affiliate Marketing
The interactive language of this course is English, but there are other languages included to cover a wide audience globally. The registration is a certification at the end of the course. This is best suited for startup business owners and fresh digital marketing professionals.
Google Digital Marketing Course
This Digital Marketing course is suggested by almost every professional in the industry, Google offers an online course platform to the interested professional on various topics that contribute to building skills and business development for business online. Here are some of the online courses by Google:
- Fundamentals of Digital Marketing
- How to start an online business
- Promote a business with online advertising
- Targeting the audience and reaching global clients
- How to expand a business globally
- Mobile Marketing
- Promote a business with content marketing
- YouTube Course
- Social Media Advertising
All the online digital marketing courses include the text and video syllabus materials and you will be totally skilled after learning these subjects. Also, you will be eligible for certification after the course.
ClickMinded Digital Marketing Course
This online course offers a host of Digital Marketing courses and is created by famous SEO expert Tommy Griffith. You will choose from a long list of options that covers a wide range of digital marketing channels. This SEO expert has a history of working with famous brands like Airbnb, Paypal and others, so you can rely on the courses created by this expert. The list of online marketing courses includes seven important topics.
- Social Media Marketing
- Google Analytics
- Content Marketing
- Paid Advertising
- Email Marketing
- Sales Funnels
- Search Engine Optimization
The course is very definitive and the trainers in the online courses are experienced and have a professional background with big organizations.
Udemy Digital Marketing Course
Even though it is an online learning platform, we would like to mention Udemy to fish out some of the best Digital Marketing courses. This platform offers courses in a wide range of options that cover most of the topics. Starting from Google As sales to SEO and more, we are going to put down an example of the bundle’s courses that you will come across: The course study will include
- Market Research
- WordPress Setup
- YouTube Marketing
- Facebook Ads
- SEO
- SEO Writing
- Google Ads
- Email Marketing
- Google Analytics
- LinkedIn Marketing
- App Marketing
- Social Media Marketing
The platform has all kinds of courses, which include paid and free versions. You can go to the courses according to your preference. However, most of the courses come with certification; we suggest you research a little before registering.
HubSpot Online Marketing Courses
The HubSpot Digital Academy is another platform where you can register for advanced and beginner’s digital marketing courses. All the courses are certified and you will receive certification at the end of your course. Since HubSpot is a leading company in the digital marketing industry, you can expect to learn from experienced trainers and faculty members in the online classes. The topics you will learn in this HubSpot digital marketing course are as follows:
- Inbound Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Contextual Marketing
The registration of this course is free and you have the plus point of getting certification at the end of the course.
Digital Marketing Certified Associate Certification Training
This particular Digital Marketing course is available by Simplilearn and covers a number of important topics. The course is suggested for beginners and you will learn a lot in terms of digital marketing techniques, application of tools and others.
The course study includes:
- SEO
- Social Media
- Conversion Optimization
- Pay-Per-Click for Facebook and Google Ads
- Content Marketing
- Web Analytics
- Email Marketing and Mobile Marketing
The DMCA known as the Digital Marketing Certified Association is a paid online course. The courses are arranged in two forms and you can choose according to your requirement.
Udacity Digital Marketing Course
This course is another paid course offered by Udacity’s Digital Marketing Nanodegree program, this implies that you will get the certification at the end of the course on various subjects. This course is equally beneficial for beginners and experienced person looking to enhance their knowledge in the digital marketing industry. The course offers a wide range of topics and some of the course subjects include:
- Online Marketing Fundamentals
- Content Strategy
- Email Marketing
- Social Media Advertising and Facebook Blueprint study
- Social Media Marketing
- Search Engine Marketing and Google Ads
- Search Engine Optimization
- Display Advertising
All the subject courses are taught online with measure and Optimized with Google Analytics to help the learners understand the basic of digital marketing.
Copyblogger Online Marketing Course
This is probably one of the most preferred digital marketing course online. The Copyblogger online marketing course offer a great content writing course and that is what it is famous for. Brain Clark creates the courses; he also created the important Genesis framework for WordPress.
This free internet-marketing course will help you learn great content about digital marketing. The offer various mode of online study material to simplify learning, the course study can be consumed by email, ebooks, and all with zero cost.
Optinmonster Digital Marketing Training
The Optinmonster is a tool and they specially created a course for their users in order to educate them. The tool is set to increase the website traffic, and that is why this digital marketing course can be helpful because you will also learn optimization, conversion of leads, and email marketing.
This online course is suggested for beginners and advanced users, the course does not really cover all the important topics but it will help you learn the basics and the important things of digital marketing. You do not have to pay for the registration of the course and expect a certification at the end of the course.
Learning Highlights
Most of the professional take digital marketing as the most difficult thing to learn, however, the truth is that anyone can learn and implement the digital marketing technique in their businesses. There are no set skills to becoming a digital marketing professional. The principals followed in digital marketing are a discipline that contributes a lot in all digital marketing and social media channels.
Learning Search Engine Optimization, Paid Search Advertising, Email Marketing, Content Marketing, Web Analytics, Conversion Optimization, and others will only bring in tons of opportunities for the business.
The courses listed are a blend of free and premium courses by various known academies. Hope this narrowed down list will help you select and register with one of the best course for your consistent career growth.
3 Awesome Free Tech Education Sites
Getting an education in the fields of technical studies and sciences is a tough one to muster. To go to a technical school or college these days, you need some money saved up as tuition and textbooks just seem to keep getting more and more expensive, with no real end in sight.
But, the internet offers a slight ray of hope in the simple fact that it offers people complete access to any and all information and knowledge that they desire, and perhaps best of all most- if not just about all of it- is entirely free and easy to get, no matter who you are.
The internet has tons of free tech education web sites that are available for the public to use, and while it is much more difficult to learn on your own without textbooks and teachers around to assist and motivate you, with a little dedication, focus and personal control, you can learn anything that you put your mind to. It sounds trite and simplistic, but it is still true for the most part.
The important first step is to take advantage of the opportunity that is offered to you via these awesome free tech education web sites.
Free TED
The TED talks are a series of speeches given by industry leaders in pretty much every imaginable career field and industry in the planet. The speeches are given to help inspire and educate people on various subjects from science, to math to technology and beyond.
Many of the talks have to do with technology, and the information and educational resources located within them, can be eye opening to say the least. There are plenty of web sites available online that provide free videos of the TED talks, as well as other information regarding technology education and the future of technology as a whole.
Free classes at MIT
Believe it or not, but the most respected and prestigious school in the whole technology field, the Massachusetts Institute of Technology, does offer some free course through its website. The most popular class that is used is a basic introduction class to computer technology and its applications in the real world. The lessons provided online are via text and video, as well as various exercises that are designed to help you retain the information learned through the coursework.
Intensive instruction from Harvard
Harvard has also jumped on the bandwagon of providing free technology classes on its web site. Better yet, Harvard has upped the ante by going a little more in depth into computer science and other fields than the other classes offered by other colleges and schools do.
This online class is ripped directly from the freshman-level, Computer Science 50 class, which is taught on the campus of Harvard. As if that was not impressive enough already, the class is scheduled like a real class and lasts 12 weeks, which means that you must sign-up before the class begins in order to take it and learn as much as a Harvard student does, but for free
Thanks for sharing Blogs about the free digital marketing certification courses. I truly appreciate your efforts and I am waiting for your further post thanks once again.
Thank you Dhushaynt.
The first step to any successful marketing plan is to come up with some realistic goals and a strategy to achieve those goals. Be specific about what your goals are with each area of your digital marketing plan including your website, email marketing, social media and the combined efforts of all elements.
Thank you Jacky. Yes indeed. Defining KPIs, setting up right goal and dividing them into milestones/tasks strategically are some important pillars of a successful digital marketing campaign. To do things properly, people need to have right knowledge and understanding about digital marketing. Those who are new into this field, Doing a digital marketing certification course from a trusted source is the first step here.
As a person who has taken several courses, I can say that theoretical research and training is very important, but if it is not used in practice, there will be little sense. After completing the courses, I began to try different strategies in digital marketing and SEO, various tools, make mistakes, change them, and finally deduced the optimal work structure for myself. What SEO tools do you use most often?
Thank you Harlyn for your comment. Yes absolutely agree with you that along with theoretical concept and practical training people must practise themselves by implementing & experimenting at their end to the maximum extent. That will actually make a person expert in the subject. Free or premium digital marketing courses or certifications will guide you to the right direction but at the end of the day it’s you who needs to apply the knowledge more into practice and practical experiments. You need more exposure. Then only you will master the required skills & get confidence.
For me, I am always keen to explore new tools, read all latest happenings in digital marketing/SEO sector and try to improvise / innovate in practical implementation matching to our business and target audience keeping focus to user’s intent and user experience.
SEO/marketing audit by tools – ubersuggest.com, seoptimer.com, audit.7boats.com, alexa.com, woorank.com, iwebchk.com, nibbler.silktide.com, ahrefs
Other tools for further analysis – semrush.com, spyfu.com, seotools.7boats.com, smallseotools.com, copyscape.com (content duplication issue check), who.is (domain+server info), builtwith.com (website’s platform), similarsites.com (competitors)
competitor research -alexa, ubersuggest, semrush
backlinks -> backlinkwatch.com, ubersuggest.com
keywords research & traffic (ubersuggest.com, google search console , google analytics)
Page speed test (google page speed tool, Gtmetrix.com) – Core web vital
Mobile firendly cheker tool (Google )
Content topic tools – answerthepublic.com
Further you can check here – https://www.7boats.com/academy/tools
Wow, this is an incredibly comprehensive list! I’ve been searching for free digital marketing certification courses, and your post has saved me so much time. Thanks for sharing!