Digital Marketing Mastery with AI

This AI-fueled digital marketing course will give you an in-depth understanding of the various components of digital marketing and how AI can be used to boost your career. You will become an expert in leveraging AI-driven techniques to create highly effective digital marketing campaigns.

Seven Boats Academy's new Digital Marketing Mastery with AI course is the perfect way to level up your digital marketing strategy. With a comprehensive exploration of the impact of artificial intelligence on the field, this course is designed to help you understand how to use AI tools to gain better online presence and maximize ROI. 

Seven Boats Academy has launched the course "AI in 21st Century Communication", in association with I Communications. By taking this course, participants will gain a comprehensive understanding of the key AI technologies and techniques used in communication, including machine learning. Discover the amazing opportunities for your professional development by joining us at the forefront of this developing sector.

This course is designed to provide students with an in-depth understanding of the intersection between artificial intelligence (AI) and communication in the 21st century. Students will learn about the various ways AI is being applied to communication, including natural language processing, sentiment analysis, image and speech recognition, and recommendation systems. Additionally, students will learn about the ethical considerations and potential impact of AI on communication in the future.

The job market is evolving alongside the rest of the world. With the new course "Digital Marketing Mastery with AI" & AI in 21st Century Communication" from Seven Boats Academy, stay on top of the competition. Discover the fascinating opportunities in this new field and realise your full professional potential. 

Admission is open for online and offline classes.

You'll learn to design content strategies that keep up with ever-changing SEO best practices and build campaigns around game-changing technologies like chatbots and targeted ads. 

Seven Boats Academy's expertise in digital marketing combined with their use of cutting-edge AI technology makes this course an invaluable resource for any marketer looking for an edge. Whether you want to become a certified digital marketing strategist or just improve your skills, the Digital Marketing Mastery with AI course from Seven Boats Academy is sure to give you the boost you need.

The course curriculum covers topics such as SEO, content marketing, email marketing, analytics, social media, automation and AI-driven digital marketing. You will learn how to integrate AI into your existing digital marketing strategies to gain an edge over your competitors.

The course also focuses on giving you hands-on experience by providing you with real-world case studies and projects. You will also get access to exclusive industry insights and tips to help you stay ahead of the competition.

The Digital Marketing Mastery with AI course is also backed by Seven Boats Academy's placement assistance program. With their help, you will be able to land your dream job in digital marketing and AI.

Overall, the Digital Marketing Mastery with AI course is a must-have for anyone looking to stay ahead of the competition and boost their career. So, don't wait any longer, enroll today and get ready to become a master in digital marketing with the help of AI!

Course Goals and Learning Outcomes:

By the end of the course, students will be able to

1. Understand the basics of artificial intelligence and its role in communication in the 21st century.
2. Evaluate the strengths and limitations of various AI applications in communication.
3. Apply AI techniques to analyze communication data and draw insights.
4. Analyze the ethical implications of AI in communication.
5. Apply digital marketing techniques with artificial intelligence tools.
6. Develop critical thinking and problem-solving skills by exploring real-world case studies.

Course Curriculum of Digital Marketing Mastery with AI

Module 1: Introduction to Digital Marketing

 

• Definition of Digital Marketing 

• Types of Digital Marketing Strategies 

• Benefits of Digital Marketing 

• Digital Marketing Ecosystem 

• Overview of Key Digital Marketing Channels 

Module 1.1: Introduction to AI and Communication

• Definition of AI
• Brief history of AI in communication
• Overview of AI techniques in communication

Module 2: Understanding Online Consumers 

• Consumer Behavior & Psychology 

• Understanding User Persona 

• Online Consumer Journey 

Module 2.2: Natural Language Processing and Sentiment Analysis

• Understanding natural language processing and sentiment analysis
• Applications of natural language processing and sentiment analysis in communication
• Techniques for analyzing text data using AI

Module 2.3: Image and Speech Recognition

• Understanding image and speech recognition
• Applications of image and speech recognition in communication
• Techniques for analyzing image and speech data using AI

Module 3: AI Driven Search Engine Optimization (SEO) 

• Introduction to SEO 

• Keyword Research & Optimization 

• On-Page & Off-Page Optimization 

• Local SEO & Mobile Optimization 

• Optimizing Content for SEO 

• Understanding Search Engine Algorithms 

Module 4: Paid Search (PPC) 

• Introduction to Paid Search 

• Understanding Campaign Structure 

• Keyword Research & Bid Management 

• A/B Testing & ROI Analysis 

• Creating & Optimizing Ads 

Module 5: Social Media Marketing 

• Introduction to Social Media 

• Setting Up and Optimizing Social Channels 

• Creating Engaging Content 

• Understanding Social Media Analytics 

• Social Media Advertising 

Module 6: Email Marketing 

• Introduction to Email Marketing 

• Setting up & Optimizing Email Campaigns 

• Crafting Engaging Emails 

• Segmentation & Automation 

• Email Analytics & Reporting 

Module 7: Web Analytics 

• Introduction to Web Analytics 

• Understanding Google Analytics 

• Tracking & Reporting Metrics 

• Analyzing User Behavior 

Module 8: Artificial Intelligence for Digital Marketing 

• Introduction to Artificial Intelligence 

• AI-Powered Automation & Optimization 

• Understanding AI-driven Insights & Recommendations 

• AI-driven Content Creation & Distribution 

• AI-Powered Personalization & Targeting 

• AI-driven ROI Analysis & Reporting

Module 9: Recommender Systems

• Understanding recommender systems
• Applications of recommender systems in communication
• Techniques for building and evaluating recommender systems using AI

Module 10: Ethical Considerations of AI in Communication

• Risks and benefits of AI in communication
• Ethical issues related to AI in communication
• Discussion of the impact of AI on society and culture

Module 11: Case Studies and Project Presentations

• Analysis of real-world case studies related to AI and communication
• Project presentations by students, demonstrating the application of AI in communication

Seven Boats Academy's Digital Marketing Mastery with AI course is a 12-week online program (Classroom mode is also availabe ) that dives deep into the impact and implications of artificial intelligence (AI) on digital marketing. This course will give you a comprehensive grounding in the fundamental concepts of AI, provide insight into the latest AI strategies, and equip you with practical techniques to keep your online presence up to date and get the return that you desire. With expert guidance and tutorials delivered via live webinar sessions and classroom sessions by industry professionals, this course offers a hands-on approach to learning backed by personalized support every step of the way.

Overall, this course aims to provide students with a comprehensive understanding of AI in communication and the skills required to apply AI techniques to analyze communication data. By the end of the course, students will be able to evaluate the strengths and limitations of AI applications in communication and understand the ethical considerations and potential impact of AI on communication in the future.

Features:  

- Comprehensive exploration of how artificial intelligence affects digital marketing 

- Tutorials delivered through live webinars featuring experienced AI specialists 

- Access to learning tools such as quizzes and projects

Benefits: 

- Stay ahead of emerging trends with knowledge of the future of digital marketing  

- Get personalized support from certified experts throughout the journey  - Learn new skills set for competing in a fast-changing market environment